ATTITUDE Members: Siva Sagar D K Sonal Maheswari Sunil Kumar N Syed Zeeshan Varun Anil

Topics to be discussed What is attitude? How attitudes are formed?

What is ATTITUDE? Psychologists define attitudes as a learned tendency to evaluate things in a certain way. This can include evaluations of people, issues, objects or events. Such evaluations are often positive or negative, but they can also be uncertain at times. For example, you might have mixed feelings about a particular person or issue.

Components of attitude: An Emotional Component: How the object, person, issue or event makes you feel. A Cognitive Component: Your thoughts and beliefs about the subject. A Behavioral Component: How the attitude influences your behavior.

Example: Cognitive= evaluation My supervisor gave a promotion to a coworker who deserved it less than me. My supervisor is unfair. Emotional= feelings I dislike my supervisor. Behavioral= action I’ m looking for other work, I’ve complained about my supervisor to anyone who would listen. Negative attitude toward supervisor

Attitudes can also be explicit and implicit. Explicit attitudes are those that we are consciously aware of and that clearly influence our behaviors and beliefs. Implicit attitudes are unconscious, but still have an effect on our beliefs and behaviors.

Choose your attitude carefully Your choice of attitude can decide the out come of your life. Negative thoughts have no power unless you empower them.

How are ATTITUDES formed? Attitudes form directly as a result of experience. They may emerge due to direct personal experience, or they may result from observation. Social roles and social norms can have a strong influence on attitudes.

 Attitudes can be learned in a variety of ways: Learning Theory of Attitude Change Elaboration Likelihood Theory of Attitude Change Dissonance Theory of Attitude Change Ways of learning attitude

Learning Theory of Attitude Change Classical conditioning Operant conditioning Observational learning These can be used to bring about attitude changes.

Elaboration Likelihood Theory of Attitude Change  This theory of persuasion suggests that people can alter their attitudes in two ways: First, they can be motivated to listen and think about the message, thus leading to an attitude shift. Second, they might be influenced by characteristics of the speaker, leading to a temporary or surface shift in attitude.  Messages that are thought-provoking and that appeal to logic are more likely to lead to permanent changes in attitudes.

Dissonance Theory of Attitude Change According to this theory, people can also change their attitudes when they have conflicting beliefs about a topic. In order to reduce the tension created by these incompatible beliefs, people often shift their attitudes.

What are the major job attitudes? Job Satisfaction: The term job satisfaction describes a positive feeling about a job resulting from an evaluation of its characteristics. Job involvement: Job involvement measures the degree to which people identify psychologically with their job and consider their perceived performance level important to self- worth. Organizational commitment: It is a state in which an employee identifies with a particular organization and its goals and wishes to maintain membership in the organization.

An organization’s attitude

Examples Google, Goldman Sachs, Marriott Corporation and many other companies are very much concerned with the attitude of their employees. They look at attitudes, their link to behavior and how employees’ satisfaction or dissatisfaction with their job affects work place. 24 hour chef prepared food. Child care Shuttle bus service Gym with State Of Art Equipment Doctors on site,etc.

The power of attitude

Learning outcome

References:  Books: “Organizational Behavior”-Robbins, Judge and Sanghi  Web: wednesday-what-is-attitude.htmlhttp://onesewingmommie.blogspot.in/2012/09/study-word- wednesday-what-is-attitude.html attitude/ attitude/