Developing School Visits: a Project Plan

The Main Points to Consider »Product »Price »Place »Promotion

Product What needs can the farm visit meet? What types of farm visit are there? How will you conduct the visit? How will the visit be designed? How will you make a visit to your farm attractive to schools?

Price What costs will you incur? How much will you charge? Will you break even or make a profit? Will you offer incentives? Will there be any additional charges? What are your charging procedures? How else will you raise funds?

Place What is your target area for schools? Is there any competition? What visitor facilities will be available? How accessible is your farm to schools?

Promotion How will you promote the farm to schools? How are you seen within the local community? What advertising will you use? Will you use social media? Who else can help you?

Where do you start? Attend a Countryside Educational Visits Accreditation Scheme (CEVAS) course about hosting visits Look at other websites that promote farm visits Find out what others are doing Contact your FACE regional coordinator