Willette Marchany’s Personal Marketing Plan Kaplan University School of Business and Management GB530 Marketing Management

A.Vision a. Strategic Intent b. Desired Company and Job Willette Marchany’s Personal Marketing Plan a. Strategic Intent I wish to be a problem solver and a solution giver for businesses. As a business consultant I can assist in the decision making processes and help increase productivity and profitability. b. Desired Company and Job Project Manager for StartNet Business Consultants

B. Marketing Summary a. SWOT Analysis Willette Marchany’s Personal Marketing Plan a. SWOT Analysis Strengths Constantly juggle a large number of projects. Original inventive thinker. Draw people together. Weaknesses Get so involved may ignore my own and others needs. Exhibit impatience with disorganized individuals. Vocally judgmental and critical. Opportunities Small business in search of expanding Companies looking to improve customer service satisfaction Small business struggling to become sustainable. Threats Economic downturn Competitor’s firm advances Small businesses hiring internal advisors rather than business consultants and reluctance to let outsiders assess their businesses.

B. Marketing Summary (cont.) Willette Marchany’s Personal Marketing Plan b. Competition Managers and business management professors also freelance as business consultants and project managers and their price is usually higher. They are not full-timers and may not be available for constant consulting. However they have vast expertise in the industry and/or strong academic backgrounds. Their customer circle is usually narrow. Sometimes accountants compete for business consultant positions but their background is limited to treat the financials aspects of the business and may not apply a holistic approach to problem solving. c. Core Competency Effective communication – ability to deliver messages clearly, apply dialectical methods, collaborative brainstorming and constructive discussion skills.

C. Target Markets Willette Marchany’s Personal Marketing Plan Industry Wholesale Trade Furniture Merchant Wholesalers Miscellaneous Nondurable Goods Merchant Wholesalers  Demographic Small companies owned by minorities and underrepresented groups in Puerto Rico Culture Progressive, open-minded and adaptable Task-focused environment Freedom of action and constant organizational improvement Three example firms or organizations Grupo K-Fé, Inc. K-SES, Inc. Furniture Warehouse Three reasons why your chosen segments are attractive target markets. Require extensive logistics analysis Small companies in development; possibilities of exponential growth Ideal for practicing and developing integral business strategies

D. Positioning Statement Willette Marchany’s Personal Marketing Plan D. Positioning Statement Enhance your performance; achieve your goals. To business consultant firms and small business who seek avid problem solvers, here is the original inventive Project Manager that will find creative ways of improving businesses performance and productivity with an extensive cultural diversity, decision taking and communications experience. Two words or phrases that are related to the skills and/or knowledge you would like to offer to the market Full customization and customer service quality assessment Ability to solve problems with focus on creating results Two words or phrases that identify personal traits you understanding of performance measurements would bring to the job market Creativity Resourceful

E. Marketing Mix Product Willette Marchany’s Personal Marketing Plan Product Relevant experience managing a wide variety of projects to enhance performance and help achieve strategic goals. Master’s degree qualification in Business Administration with knowledge in current business trends. Performance Measurements and Assessment Training. Experience with change implementation in the Wholesalers Trade industry. Invited speaker for the Business and Entrepreneurship conference during the Leadership Summit of the National Society of Collegiate Scholars. Successful launching of sustainable business ventures.

E. Marketing Mix (cont.) Price Willette Marchany’s Personal Marketing Plan Price $60,000 per year is the current salary in the US for general Project Managers. (PayScale.com)

E. Marketing Mix (cont.) Place Willette Marchany’s Personal Marketing Plan Place Preference for San Juan, Puerto Rico and Orlando, Florida Distribution channels Direct channels Email Telephone Indirect channels Target Marketing Hiring Firm Kelly Services

E. Marketing Mix (cont.) Promotion Willette Marchany’s Personal Marketing Plan Promotion Events Participate as conference speaker or assistant project manager to sample my work, demonstrate knowledge and gain recognition. Business cards Containing my self-designed personal logo, contact information and my mission statement “Enhancing performance; achieving goals” will create awareness and be useful for introduction to the industry. LinkedIn Social network for professionals will be a great tool to get in touch with relevant contacts and initiate job search. Newspaper ads Creative colorful ads with business performance solutions metaphors that will be located in the business section of El Nuevo Día (most read newspaper in Puerto Rico) will amplify my reach and establish differentiation from competitors. Website This will give the opportunity to explore features, offerings and propositions in depth. Containing in detail relevant information, allowing direct contact and inquiries about benefits, focus and specialties. Blogs Blog as an expert in my field and propitiate interactions by giving simple advice and creating reliability, knowledge, trustworthiness and mainly initiating word-of-mouth .

F. Implementation Next Quarter In 6 Months In 1 Year In 5 Years Willette Marchany’s Personal Marketing Plan Next Quarter Offer voluntary services as speaker for relevant topics. Get publisher’s quote and printing business cards. Continue networking activities In 6 Months Complete webpage and purchase domain Publish at least 3 performance assessment blogs In 1 Year Complete MBA In 5 Years  Be a successful Project Manager earning a competitive salary. Move on to a senior position or target a larger market within the continental US.

References Willette Marchany’s Personal Marketing Plan Belew, S. (2010). 10 Growing niche markets for consultants. About.com. Retrieved February 16, 2010, from http://consulting.about.com/od/consultingspecialties/tp/CF_10NicheMarkets0907.htm Carini, M. (2010). How problem-solvers get promotions. Helium. Retrieved February 23, 2010, from http://www.www.helium.com/items/1299936-corporate-problem-solving-innovation-problem-solving-and-business-career-advancement Fast Company. (2009). The brand called you. Retrieved February 17 , 2009, from http://www.fastcompany.com/magazine/10/brandyou.html Kotler, P., & Keller, K.L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Salary survey for all team Leaders, project leaders, project managers, implementation managers: United States. (2010). Pay Scale. Retrieved February 19, 2010, from http://www.payscale.com/research/US/All_Team_Leaders%2c_Project_Leaders%2c_Project_Managers%2c_Implementation_Managers/Salary White, L. (2010, January 29). Finding Business Intelligence Solutions For Your Company. ArticleFriendly. Retrieved February 20, 2010, from http://www.articlefriendly.co.uk/Art/86802/24/Finding-Business-Intelligence-Solutions-For-Your-Company.html