TRADITIONAL AND DIGITAL SHARED MARKETING FUNDAMENTALS PHASE 1 INDIVIDUAL PROJECT KENNETH C HOLMES MKTG628-1601A-01 PROFESSOR ROY VIAR JANUARY 11, 2016.

Slides:

Advertisements

Similar presentations

OHT 1.1 CHAPTER 1 The Journey Begins… From e-Business to e-Commerce To e-Marketing.

Advertisements

Copyright © 2004 Pearson Education, Inc. Slide 1-1 E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. Second Edition.

Internet properties and marketing implications

© Anselm SpoerriInfo + Web Tech Course Information Technologies Info + Web Tech Course Anselm Spoerri PhD (MIT) Rutgers University

Bus 2411 Production Operations Management Operations Strategy U. Akinc Operations Strategy U. Akinc.

E-RETAILING / M-RETAILING ALİ KAYA ALİ KAYA GİZEM BAL GİZEM BAL BENSU KESLER BENSU KESLER.

E-Commerce E-Marketing By: Sadiq Ahmed Shariff S ail.com E-Business.

McWeadon Education, USA

E-Business / E-Commerce Marketing in the Digital Age

Illinois MBA The IT Track Objective Give students the opportunity to leverage their technical expertise, and to enter the workforce in an area where both.

THE NEW SMART PHONE DEVELOPMENT PROCESS

SECTION 2: Digital Value Chain, E-Business Models Teemu Hakolahti

Information Systems CS-507 Lecture 41

In this digital age, which spread the Internet has expanded dramatically, popularized the concept of electronic commerce, which offer many advantages,

Chaffey: Internet Marketing, 2nd edition © Pearson Education Limited 2003OH 4.1 Chapter 4 Internet marketing strategy.

Management Information Systems

Introduction to e-Business Chapter 1

Case Studies Netstar Solution ImagicTV Inc. Delano Technology Corp. FloNetwork Inc.

Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved. I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m.

Introduction to E-Marketing Understanding Marketing Techniques in the new E-conomy.

My E-Commerce initiative is to start an online counseling service assisting anyone in need, of any age. Different methods of counseling would be available.

Direct / Online marketing 17. Marketing Strategy in the Digital Age - E-business: uses electronic means and platforms to conduct business.

ELECTRONIC COMMERCE, STRATEGY & MANAGEMENT (COM350)

Online Education/Classes By Matthew Mitchell & Daniel Garcia Pers 2730 Internet Technologies.

Strategy and Applications

E-COMMERCE, STRATEGY & MANAGEMENT (COM350) E-COMMERCE MODELS.

1 Electronic Commerce Value Chains and Using the Web to Sell Products and Services.

Agenda Introduction A frame work and scope of E-commerce

Chapter 12 Electronic marketing. Learning objectives 1Discuss the difference between electronic marketing and Internet marketing 2Understand how the Internet.

Copyright © 2005 Pearson Education Inc. Marketing in the Digital Age Chapter 3 PowerPoint slides Express version Instructor name Course name School name.

Lecture 3 Strategic E-Marketing Instructor: Hanniya Abid

Information Systems in MBS UG Studies Professor Nikolay Mehandjiev x63319, Room 3.24 MBS West.

Rosenbaum Ecommerce Education using a Virtual Economy Howard Rosenbaum School of Library and Information Science Indiana.

Quality Statement Example We are commited to assuring customer satisfaction by providing quality products. We will perform all activities in a manner,

LOGO Management Information System Syllabi Judi Prajetno Sugiono.

ELECTRONIC MARKETING Pavel Kotyza, BA_EM Oct. 1, 2013.

STRATEGIC MANAGEMENT ACCOUNTING The Balanced Scoreboard Companies must mobilize and deploy intangible assets to create and sustain competitive advantage.

EXAM PREP WORKSHOP MANAGEMENT INFORMATION SYSTEMS.

Defining markets and marketing environment Adapting to the new market economy.

Copyright © 2002 Pearson Education, Inc. Slide 2-1 CHAPTER 2 Created by, David Zolzer, Northwestern State University—Louisiana E-Commerce Business Models.

E-commerce Lecture 7 E-marketing E-commerce COM380.

Creating Value Professor Jason Chen School of Business Administration Gonzaga University Spokane, WA 99258, USA

Strategy e-Business.

Foundations of Information Systems in Business

Texas State Technical College DISCOVER! DATA versus INFORMATION Transforming the Trivial to the Critical.

E-Business Opportunities, First Mover Advantages Lecture 4 - Agenda Transformation of business to e- business SWOT Analysis First Mover Advantages Şule.

E-commerce 组长王新为组员王琦沈波宋晓俊. Internet has changed people's habits, bringing the convenience of life, and pass to stimulate economic development. Really.

- التجارة الإلكترونية E-Commerce Turban and others. (2006). ‘ Electronic Commerce-A Managerial perspective ’.

Chapter1 FOUNDATIONS OF INFORMATION SYSTEMS IN BUSINESS.

HEALTH INSTITUTE E-BUSINESS MARKET LEADERSHIP PROPOSAL PHASE 5 INDIVIDUAL PROJECT KENNETH C HOLMES MKTG A-01 PROFESSOR ROY VIAR FEBRUARY 8, 2016.

E-commerce Unit 4.8. What is E-commerce? Using the internet to conduct business activity. Buy and Sell Inform and Promote Medium of Delivery.

MGT301 Principles of Marketing Lecture-42. Summary of Lecture-41.

Faceless Retail: The Lure of the Online Marketplace Killian Heraughty 14/01/13.

Product/Service Module 2 Business Plan Course Ryan Murray MBA,CBA.

Diploma in E Business at ABMS SWITZERLAND UNIVERSITY.

EDABS 103 Economics for Business

Professor Ron Johnston Australian Centre for Innovation

Ballard Hudson FBLA Region Leadership Conference (RLC) Competitions

Created by: Dr. Janet Ratliff & Ms. Jenna Johnson

Top 6 Strategies of Digital Marketing.

INF 220 RANK Experience Tradition / inf220rank.com.

CREATING VALUE: Group Work Concept

Marketing Planning & the Internet

Business Information Systems

EDABS 103 Economics for Business

Chapter 2 Analysing business strategy: creating value

Chapter 2: Digital Image Fundamentals

Chapter 2: Digital Image Fundamentals

Professor Ron Johnston Australian Centre for Innovation

Final Presentation BUS320: E-Commerce and E- Business.

Presentation transcript:

TRADITIONAL AND DIGITAL SHARED MARKETING FUNDAMENTALS PHASE 1 INDIVIDUAL PROJECT KENNETH C HOLMES MKTG A-01 PROFESSOR ROY VIAR JANUARY 11, 2016

3 PRIMARY MARKETING DIMENSIONS ▪ E-Business ▪ E-Commerce ▪ E-Marketing

SHARED MARKETING FUNDAMENTALS ▪ E-Business ▪ Traditional and E-marketing ▪ E-commerce ▪ Traditional and E-marketing ▪ E-Marketing ▪ Traditional and E-marketing

E-BUSINESS AND E-MARKETING ▪ E-Business’s purpose ▪ E-Business encompasses ▪ Correlation

PROFITABLE E-BUSINESS MODEL ▪ The E-Business model ▪ E-Business concept ▪ Value Proposition ▪ Revenue sources

PROFITABLE E-BUSINESS MODEL ▪ Required activities, resources and capabilities ▪ Required competencies and competitive advantage ▪ E-business environment and strategy ▪ Competitive environment and strategy

E-COMMERCE AND MEDICAL INFRASTRUCTURE ▪ Variety of course work availability ▪ Cost factor ▪ Flexible comfortable learning environment ▪ Easy and convenient access ▪ Learning without interruption ▪ School accreditation and credit transfers ▪ Learning current technical skills

REFERENCES ▪ Garcia, R. (2012, December 21). Traditional vs. Digital Marketing. Retrieved from Digital Marketing Services: marketing-tools-tips-resources.com/traditional-vs-digital-marketing ▪ N.A. (2008). The E-Business Model. Retrieved from Prudens Information Resources for the Internet : ▪ N.A. (2012, January 10). 10 Advantages to Taking Online Classes. Retrieved from Open Education Database: oedb.org/librarian/10-advantages-to-taking-online-classes ▪ N.A. (2012). Traditional Marketing. Retrieved from Marketing-Schools.org: ▪ N.A. (2015). Digital Marketing. Retrieved from SAS: ▪ N.A. (2016). Images of e-business. Retrieved from Bing Images: ▪ Viar, R. (2016, January 6). Week 1, Live Chat 2. Retrieved from CTUonline: A-01/wk 1-chat