Advocacy Efforts in Your Community

2 Advocacy Agenda Key Takeaways Why is this Important? Who We Are Advocacy at WHC Future at State Level In Summary

3 Advocacy Key Takeaways 1.Advocacy is fun 2.Advocacy is easy 3.Elected officials actually listen 4.Anyone can be an advocate 5.At least three advocacy tools #NHCW15

4 Advocacy Why is this Important? Uncertain Future for Our Patients – kynect – Medicaid expansion – FQHC funding – 340b program KPCA Member Organizations Serve A Lot of Patients – Health Centers alone serve 350,000 patients – Every leader in the Kentucky House and Senate is served by at least one health center When people know what we do and who we serve, it makes an impact

NACHC P&I Forum

Advocacy Basics 6 What is advocacy? Who should advocate? What are the goals of advocacy? How should you communicate with elected officials? What shouldn’t you do when advocating?

Who We Are at White House

8 Advocacy Who We Are Eight site health center Central and Eastern Kentucky Medical, dental, behavioral health, pharmacy and enabling services Represented by the U.S. Senate Majority Leader and Chairman of the U.S. House Appropriations Committee

9 Advocacy Who We’re Not We do not employ communications or advocacy staff Our board members are not professional advocates Our leadership staff are not old friends, or family, of our elected officials

Advocacy at White House

11 Advocacy Discuss the improvements the White House Clinics have had with little, but consistent effort.

Why Did We Care at WHC? 12 Advocacy Data, Data, Data Kentucky advocates where are you? Fiscal Cliff - 9 contacts on the House campaign from the entire state of Kentucky Kentucky Congressional Delegation Senator in leadership and Congressmen on key committees

What You Need to Get Started? 13 Advocacy 1. CEO/Leadership buy in… Visible and vocal 2. Find people who are in to: Policy, health centers or both

Little Effort, Really? 14 Advocacy Yes! Part 1: Big Picture Strategy Part 2: Advocacy Action Tactics

Big Picture Strategy 15 Advocacy Advocacy Plan Key Contacts Enabling Services Site Champions Key Issues National Health Center Week Added to Board, Staff Meeting and Management Team Agendas

Advocacy Action Tactics 16 Advocacy Communication CEO/Leadership Ask Social Media Follow-Up Data and corny jokes

Example 1: Fiscal Cliff 17 Advocacy Action CEO to staff and board members s from managers to their department Regular updates to staff Regular updates from Elizabeth Facebook (2,200 views) Results 9 s on the House effort to 388 s on the Senate effort Staff, friends and family, board members

Example 2: FY 2017 Dear Colleague 18 Advocacy Action Discussed at staff meeting ed all employees, board members and former members Enabling services contacting patient advocates Follow up with s for troubleshooting and sharing data Facebook Results Kentucky is #1! Staff, friends and family, board members, former board members, patients

Example 2: 2016 Dear Colleague 19 Advocacy

Advocacy and Enabling Services

What is Enabling Services? What’s Going on With Expansion and kynect? What is WHC Doing to Advocate? How do Enabling Services Fit In? What are the Pitfalls We Need to Avoid?

What’s Going on With Expansion and kynect? 22 Incoming Gov. Bevin has vowed to dismantle kynect No plan has been provided for the expansion Gov. Bevin wants to limit eligibility Similar efforts in other states Monthly payments, copays, limiting types of services

Activity: Your Questions & Patient Questions About the Changes

What is WHC Doing to Advocate? 24 WHC Advocacy Plan Legislative and Media Contacts ES Advocacy Program State Advocacy Campaign KPCA

How do Enabling Services Fit In? 25 Advocacy Process in Enabling Services An on going effort to find patients who are willing to speak on behalf of their care, coverage and health center. 1. Create awareness 2. Ask for support 3. Collect key information 4. Thank the patient regardless of their response Based on other health center efforts you should expect a 2 to 5% success rate

Activity: Collecting Support

What are the Pitfalls We Need to Avoid 27 Endorse a candidate Give Resources to a Candidate Rate Candidates Tell People How to Vote Through this effort, we are here to ask patients to support our health center and initiatives that lead to the success of our health center.

Future at the State Level

29 KPCA State Advocacy Committee NACHC Style Campaigns State Advocacy Plan Consistent messaging and calls to action Advocacy Platform

New Advocacy Platform -

New Advocacy Platform – Social Media

New Advocacy Platform - Facebook

33 Advocacy In Summary 1.Fun 2.Easy 3.Effective 4.At least three advocacy tools? #NHCW15

Wayne Linscott Chief Administrative Officer Heidi Kurgat Enabling Services Manager