Truly Local Since 1990

Choices Ownership Left to right: Lloyd Lockhart, Wayne Lockhart, Salim Ahmed

About Choices Markets 100% BC owned and operated grocer, focusing on local, specialty and organic foods in a warm and welcoming environment First location opened December 1990 in Vancouver’s Kitsilano neighbourhood Store size ranges from 7, ,000 square feet Specialise in small format, neighbourhood stores Community and environmentally focused Today we are Western Canada’s largest local grocer of natural and organic foods

Locations 10 retail locations in Vancouver, Burnaby, South Surrey, Kelowna, Abbotsford North Vancouver opening late spring, 2016 A Floral Shop and event/seminar space in Kitsilano A gluten-free production facility and storefront in Kitsilano A new bakery/kitchen production facility in South Burnaby Import Distribution division Head Office and warehouse in Delta

What We Offer We are all about health A choice between conventional and organic items High quality products, unique ingredients and exceptional service An in-store Nutrition Team with Dietitians to answer any questions regarding diets or food allergies In-store seminars and cooking classes Employee Wellness Program

Local Focus We proudly source local first in order to: Offer fresh, healthy, ethically sourced items for our customers Reduce our impact on the environment support local businesses and the local economy When we can’t source locally, we support Fair Trade

What we Stand for Care for the Community Care for Our Customers Care for our Planet

Community Focus As a locally owned business, we feel it’s important to support the local communities around our stores Yearly, Choices donates to a variety of causes: school programs; food movement initiatives; youth sports teams; fundraising events; neighbourhood houses and non- profit family services programs; environmental organizations We also sponsor many events: World Partnership Walk Ismaili Walk Tour de White Rock EPIC Sustainable Festival Veg Expo Many more…

Customer Experience We want to provide the best possible experience for our customers

Awards Choices has received a wide array of awards for its community work and environmentally friendly endeavours. As a company, Choices tries to be forward thinkers on environmental issues.

Competitive Advantage Choices wants to be on the leading edge of new products in the market We are open for new business initiatives and new product presentations. We want to be first to market and have exclusivity

Trends in Natural Foods Sales of organic items continuing to grow What’s hot : – Local – Fair trade – Food for special diets/allergies – Non GMO – Ethical food choices – Less sugar

Neo Consumer Successful companies focus on this customer, even in a challenging economy Examples: – Apple – Lululemon – BMW

How This Relates to Our Market Food tribes – passionate – defined by their food choices, cleaner, healthier, more responsible choices Looking for quality, authenticity, discovery Pursuit of healthy lifestyle that contributes to their well being

Neo Consumer & Food Free From - Focus is on a natural experience, staying away from products with long unpronounceable list of ingredients Seismic shift away from artificial, heavily processed foods, hormones etc Back to basics trend - transparency

How These Trends are Manifesting in the Market Local New kinds of protein – pulses, peas powder, nuts, insects Probiotics – added to everything : – including fermented foods, drinks (Kombucha) – relationship with health – no longer just digestion, IBS, Obesity, mental health – added to skin care products too

Trends Continued Social responsibility – ethical, sustainably raised, grass fed Fewer and recognizable ingredients. No GMOs, growth hormones, additives, nothing artificial Vegan – milk alternatives

Trends Continued Super foods & Ancient grains – Turmeric, Quinoa, Chia, Hemp Gluten free Snacking is on the rise – portion control portable, convenient, handheld, healthy, vitamin, protein & fiber enriched

Social Media facebook.com/ChoicesMarkets twitter.com/ChoicesMarkets Instagram.com/Choices_Markets