Seminar on Improve Marketability of Your Products through Better Packaging and Labelling May 24, 2016 (Tuesday)  Wisma FMM, Bandar Sri Damansara, Kuala Lumpur Better Packaging and Labelling Means Better Marketability The way you package and label your product is important. The packaging not only protect or preserve the content, transport the product from one place to another and carry information about the product, but it should also entice consumers to purchase the product. Equally important is the food labelling. It is a way in which consumers can get knowledge about the food they are considering to purchase. Labels with correct information on the packaging can prevent consumers from unnecessary harms such as allergic reactions. Labelling requirements are put in place to protect the consumers. Therefore it is important for manufacturers and suppliers to know these requirements in ensuring the right message is relayed to the consumer about the products through labelling on the packaging. The right packaging type and appealing design are vital to raise the competitive edge of the product and determine its success in the market. In addition, the placement of the bar code on the packaging must be both aesthetic and within the printing specification required for a “good” scan. Attend the seminar to:  Learn guidelines, laws and regulation on packaging and labelling  Get a better understanding on the importance of the right packaging design and factors to be considered when choosing a packaging  Hear from the industry on the latest trends in safety and compliance on food packaging  Acquire knowledge on the technical specifications for production of quality bar code on retail packaging  Discover how packaging can be part of brand protection process through authentication Venue GS1 Malaysia, Wisma FMM, No. 3 Persiaran Dagang, PJU 9, Bandar Sri Damansara, Kuala Lumpur Who Should Attend Key Officers who are responsible for materials selection, designing and labelling information on the product packaging. Sales, marketing, production and administrative personnel are also strongly encouraged to attend to obtain information on how to increase sales through better packaging and presentation of products. Registration Form Name Designation 1 _________________________________ _________________________ _____________________________________ 2 _________________________________ _________________________ _____________________________________ Submitted by: Name ____________________________ Designation ___________________ Company _____________________________ Company ______________________________________________________________________________________________ Address _______________________________________________________________________________________________ Tel _________________ Fax ___________________ ____________________________________________________ For enquiries and registration please contact Puan Rosilah Yusoff Puan Noor Fazlily or Ms Tan Wei Ru at Telephone or Fax 03 Attendance is by prior registration only. Registration form with payment must be forwarded to GS1 Malaysia at the address indicated by May 10, 2016.There will be no refund for cancellation within 2 days prior to the programme. 50% refund for cancellation between 3-6 days and full refund for cancellation 7 days prior to the programme. However, replacement of participant can be accepted at no additional cost. Cancellation must be made in writing to GS1 Malaysia. GS1 Malaysia reserves the right to reschedule the programme. All efforts will be taken to inform participants of any changes Registration GS1 Member: RM RM10.20 (GST) = RM per person Non-GS1 Member: RM RM13.20 (GST) = RM per person Programme 9.00am – 9.30am Registration 9.30am – 9.45am Welcome Address Mr Goh Chiang Fein, CEO, GS1 Malaysia 9.45am – 10.45am Guidelines on Packaging and Labelling  Labelling requirements based on the Food Act 1983 and Food Regulation 1995  Types of Labelling  Mandatory Labelling Requirement Encik Mohamad Nizam Zainuddin, Head Marketing and Sales Section, Packaging Security Design Centre, SIRIM Berhad 10.45am – 11.00am Coffee Break 11.00am – 11.30am Guidelines on Packaging and Labelling (continue) 11.30am – 12.00pm Mi-Trace – Malaysia Traceability System Dato’ Paul Mak, Consultant, My Traceability Sdn Bhd President, Malaysia Durian Exporters Association 12.00pm – 1.00pm Food Packaging - Latest Trends in Safety and Compliances  The important food contact compliances  Selecting food contact materials Mr Lim Seng Huat, Packaging Technology Manager, Nestle Manufacturing (M) Sdn Bhd 1.00pm – 2.00pm Lunch 2.00pm – 3.30pm Packaging Design Does Matter  Functions of packaging  Facts that influence the packaging and commercial needs  Ever changing trends of consumers  The needs of the retail market  What works what doesn’t Mr Shawn Ng, Chief Executive Officer, BrandCare Sdn Bhd 3.30pm – 4.00pm Barcode It Right  Technical Specifications for Production of Bar Code Symbol on Packaging GS1 Malaysia 4.00pm – 4.30pm Questions & Answers and End of Programme