Fashion: A source of Self-expression through Non-verbal Communication By Liz Calaway

What is Fashion & is it Important? Fashion is a form of nonverbal communication; a means of expression that develops to fit your lifestyle. Misconceptions about fashion: fashion is just a cover up for insecurities fashion doesn’t define who you are fashion is just like any other money hungry business

The Facets of Fashion Facet of Art Facet of Social Function Facet of Economic Value

Art: The Center of the Facets Fashion is an art of design by sharing the themes of geometry and scale, graphic form, social spaces, volume and voids, construction, surface and space, and dynamic structures.

The Facet of Social Function Non-Verbal Communication: Fashion is the forefront of nonverbal communication, your appearance speaks louder than words especially when it comes to first impressions. Being Yourself: What’s more important to you… comfort, style,or image? Personality: Your wardrobe is a means to communicate your personality, allowing you to express your individuality Fashion: A Means of Self-Expression

Economic Facet Application The fashion industry is booming. However fashion branches out to many other industries such as office/school supplies and beauty care. The Dove Girls www4.nau.eduwww.campaignforrealbeauty.com

Framework for Fashion Consumption The facets of social function and economic value build a framework for fashion consumption. Key Concepts: Materialism Attachment to possessions.

What About Fashion Marketing? Fashion marketing is the heartbeat of how all the new styles, brands, and trends reach consumers. Fashion Marketing Methods are targeted to reach consumers with the sense that certain products or clothing lines stimulate individuality and uniqueness

Fashion Marketing Methods Fashion marketing effect fashion designers, merchandisers, and retailers abroad to compete in the fashion industry. “Fast Fashion” Method Brand Method Lifestyle Method High-Fashion Shows

Modern Fashion Movement Future Forecast For Fashion A movement towards bridging the gap between high fashion standard consumer fashions.This modern fashion movement is definitely a great effort because it brings more options to consumer shopping, and allows individuals a broader scope to develop their own personal style from.

Branding Method Branding is very important because a brand name represents a certain appeal, quality, or an edge that other fashion lines do not offer. sh1.yahoo.edyna.com prada.shoeblogs.com

Lifestyle Method Reaching consumers from a different perspective through media opportunities such as lifestyle magazines, rather than just fashion or magazines targeted for women, enables a more effective marketing method.

High-Fashion Shows & Celebrity Display High fashion and celebrity display is the center all other methods of fashion marketing and consumption, modern high fashion shows have developed over time to meet the functions of how the fashion and marketing interact. surreysoundandlight.co.uk

Conclusion Fashion is a form of nonverbal communication, it is a means of self-expression that helps shape personality; moreover fashion marketing methods are targeted to reach consumers with the sense that certain products or clothing lines stimulate individuality and uniqueness.