Danny Saxe Jace Kelly

Background Founded in 1936 by Leo Goodwin – Provided auto insurance directly to federal government employees and their families In 1973 GEICO began to insure the general public Became a wholly owned subsidiary of Berkshire Hathaway in 1996 GEICO deals with consumers via telephone and internet, this frees up capital that would be spent on employing insurance agents in the field. Currently the third largest direct writer of private auto insurance in the United States. GEICO's major competitors include State Farm, Allstate, 21 st Century Insurance, Progressive, Nationwide Insurance and USAA.

Campaign GEICO has many well known ad campaigns, with many well known mascots – Gecko – Caveman – Stack of money Rhetorical Questions Campaign RhetoricalQuestionsCampaign – Began at the end of 2009 – The Martin Agency

Was it successful? Currently, there are 9 million auto policyholders and that number is just continuing to grow Currently, there are 9 million auto policyholders and that number is just continuing to grow GEICO insures more than 16 million vehicles Facebook Twitter

Relation to Class Today, Geico has grown to provide insurance to a wide range of customers, no matter who they are employed by. We both thought that it would help with the purchase decision of younger consumers who are entering into the market cause they would recognize Geico. The campaign is an example of how to effectively use the humor appeal within a message.

Sources histories/GEICO-Corporation-Company- History.html histories/GEICO-Corporation-Company- History.html opg&feature=channel opg&feature=channel k&feature=channel k&feature=channel c&p=6E0B0BFA1E418DDE&playnext=1&index=20 c&p=6E0B0BFA1E418DDE&playnext=1&index=20