A STRONG LINK IN BUSINESS INTELLIGENCE info.com

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THE PUBLI INFO CHARTER A STRONG LINK IN BUSINESS INTELLIGENCE Complete reporting on, and monitoring of –Trade Folders –Mailings –Folders in the press (Clippings) –Shelf Coupons Weekly, Complete and Nationwide Very short delivery delay (< 1 week) Expertise through experience: Since 1991 Available for the whole of the Benelux countries

IN OTHER WORDS… A STRONG LINK IN BUSINESS INTELLIGENCE The full palette of printed communication –Between Trade and End-user –Below the line –Ex Point of Sale Every product on folder on every folder In a database structure with full information on –Product –Advertiser –Insert Properties (prices etc…) –Leaflet

Publi Info Programme

THE PUBLI INFO PROGRAMME A STRONG LINK IN BUSINESS INTELLIGENCE Fast Moving Consumer Goods (FMCG) Dry Food (Groceries) Fresh Food Non Food (Personal Care, Maintenance)

THE PUBLI INFO PROGRAMME A STRONG LINK IN BUSINESS INTELLIGENCE Consumer Electronics (CE) Audio Video (Brown Goods) Household Electronics (White Goods) Telecom & Computers Photo and Film

THE PUBLI INFO PROGRAMME A STRONG LINK IN BUSINESS INTELLIGENCE Do-It-Yourself (DIY) D.I.Y. Machines Gardening Machines

Publi Info Service Palette

THE WEEKLY FOLDERDATA IN PRINT A STRONG LINK IN BUSINESS INTELLIGENCE Complete information on your market sector Printed on colour-coded paper and sorted by Brand Product Advertiser Tailor-made, according to your needs Cross-reference to PI_ADVERTS (the folders in hard copy)

A STRONG LINK IN BUSINESS INTELLIGENCE THE WEEKLY FOLDERDATA IN PRINT

THE WEEKLY FOLDER GALLERY IN HARDCOPY A STRONG LINK IN BUSINESS INTELLIGENCE The visual complement to the folder data contained in The PI_PRINT listings The PI_DATA Excel files The PI_CONSULT database & software A weekly booklet of numbered hard copies of all the folders in your market

A STRONG LINK IN BUSINESS INTELLIGENCE THE WEEKLY FOLDER GALLERY IN HARDCOPY

THE WEEKLY FOLDERDATA AS AN EXCEL FILE A STRONG LINK IN BUSINESS INTELLIGENCE Complete folder information on your market sector Comes as a data file (Excel) offering extra versatility and added value A large number of fields and selection possibilities supplied Tailor-made, according to your needs Cross-reference to PI_ADVERTS (the folders in hard copy)

THE FOLDER ANALYSIS SOFTWARE A STRONG LINK IN BUSINESS INTELLIGENCE PI_CONSULT is a folder analysis software developed by Publi Info It analyses Products, Brands, Advertisers, Leaflets on the level of Appearance, Prices, Share of Folder and so forth… It automates reporting on the above topics for present, past and future Folder data The program comes in two versions: PI_CONSULT and PI_CONSULT Pro

THE FOLDER ANALYSIS SOFTWARE A STRONG LINK IN BUSINESS INTELLIGENCE PI_CONSULT and folder database are installed at client’s site PI_CONSULT appends weekly updates to existing database  most recent data are always at user’s disposition –As an Excel file extractable for the period of your choice –As a database to run pre-defined user-reports for a desired period

THE FOLDER ANALYSIS SOFTWARE A STRONG LINK IN BUSINESS INTELLIGENCE User creates (one time) and (automatically) saves any number of “selections”  they determine the contents of his reports Selection results are available for immediate Viewing Printing Export As the basis for any number of reports

THE FOLDER ANALYSIS SOFTWARE A STRONG LINK IN BUSINESS INTELLIGENCE PI_CONSULT contains a series of pre-defined report templates and analysis Merging any User-defined Selection with any report template  User Report Every User Report is automatically stored and is available at any point in time for any period of time – for past AND for future data.

A STRONG LINK IN BUSINESS INTELLIGENCE THE FOLDER ANALYSIS SOFTWARE CONTENTS (Selections) LAY-OUT User-defined Selection 1 User-defined Selection 2 User-defined Selection … Report Template 1 Report Template 2 Report Template … USER - REPORTS User – Report 1 User – Report 2 User – Report … User – Report 5 User – Report 4 User – Report 3 User reports available: at any point in time for any period of time.

Reports in PI_CONSULT

A STRONG LINK IN BUSINESS INTELLIGENCE SHARE OF VOICE DEFINITION Not Weighted (Number of Inserts) Weighted –Qualitative Position of the Product in the Folder Size of the Insert (1-9) Appearance of the Insert: text/picture – colour/B&W –Quantitative Estimated Circulation of the Folder (Number of copies) Number of Inserts

A STRONG LINK IN BUSINESS INTELLIGENCE Raw data as a listing –when you want them –how you want them Contents: user-defined by user’s Selection Layout: fully customizable Extra added value through export to Excel Report Template: CUSTOMIZED LISTINGS

A STRONG LINK IN BUSINESS INTELLIGENCE Report Sample: CUSTOMIZED LISTINGS

A STRONG LINK IN BUSINESS INTELLIGENCE Report Sample: CUSTOMIZED LISTINGS

A STRONG LINK IN BUSINESS INTELLIGENCE The picture of the price evolution of any product Lowest price (Red Graph line) Highest price (Blue Graph line) Average price (Black Graph line) Available as a Graph or as a Table Extra added value through export to Excel Report Template: PRODUCT PRICE EVOLUTION

A STRONG LINK IN BUSINESS INTELLIGENCE Report Sample: PRODUCT PRICE EVOLUTION

A STRONG LINK IN BUSINESS INTELLIGENCE Compares price evolution of user-defined items Displays the average price within your selection, week by week Available as a Graph or as a Table Extra added value through export to Excel Report Template: PRICE EVOLUTION COMPARATIVE

A STRONG LINK IN BUSINESS INTELLIGENCE Report Sample: PRICE EVOUTION COMPARATIVE

A STRONG LINK IN BUSINESS INTELLIGENCE Analyses individual products Overall Prices (Min, Max, Average) and Retailers Per retailer: –Prices (Min, Max, Average) –Number of Inserts –Folder Share for the Product analysed Extra added value through export to Excel Report Template: INDIVIDUAL ANALYSIS

A STRONG LINK IN BUSINESS INTELLIGENCE Report Sample: INDIVIDUAL ANALYSIS

A STRONG LINK IN BUSINESS INTELLIGENCE Pictures “Share of Folder” evolution for any item in your Selection Available in two levels (e.g. Brand per Retailer) Share of Voice: weighted or not weighted Available as a Graph or as a Table Extra added value through export to Excel Report Template: SHARE OF VOICE EVOLUTION

A STRONG LINK IN BUSINESS INTELLIGENCE Report Sample: SHARE OF VOICE EVOLUTION

A STRONG LINK IN BUSINESS INTELLIGENCE Pictures “Share of Folder” ranking for any item in your Selection Available in two levels (e.g. Brand per Retailer) Share of Voice: weighted or not weighted Available as a Graph or as a Table Extra added value through export to Excel Report Template: SHARE OF VOICE RANKING

A STRONG LINK IN BUSINESS INTELLIGENCE Report Sample: SHARE OF VOICE RANKING

A STRONG LINK IN BUSINESS INTELLIGENCE PI_CONSULT Pro only Pictures “Share of Folder” ranking for your Selection vs. the remainder of your database Share of Voice: weighted or not weighted Available as a Graph or as a Table Extra added value through export to Excel Report Template: SHARE OF VOICE RANKING+REST

A STRONG LINK IN BUSINESS INTELLIGENCE Report Sample: SHARE OF VOICE RANKING+REST

A STRONG LINK IN BUSINESS INTELLIGENCE PI_CONSULT Pro only Pictures “Share of Folder” ranking for your Selection vs. the same period of the previous year Share of Voice: weighted or not weighted Extra added value through export to Excel Report : SHARE OF VOICE YEAR COMPARISON

A STRONG LINK IN BUSINESS INTELLIGENCE Report Sample: SHARE OF VOICE YEAR COMPARISON

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