ATM: new means and services for transport with low environmental impact Palermo, 4 December 2009 Elena Montafia International Affairs The Green Lane

ATM’s corporate structure

ATM in figures Area served square km Number of vehicles2,902 Passengers carried642.6 million Km traveled139.3 million % seats/km traveled in electric vehicles74.6% Workforce 8,898

ATM’s services GROUND TRANSPORT 549 trams 1,467 buses 155 trolley buses 81 radiobuses 285 million passengers per year 7,250,000 runs per year 102 urban lines On-call Radiobus service UNDERGROUND 120 trains 74.1 km in the network 13.6 km under construction 88 stations 320 million passengers per year 544,700 runs per year

ATM’s services 15,358 parking spaces Como funicular Car sharing Bike sharing City Plus (logistics system with low pollutant emissions)

Sustainable mobility Bike sharing Fleet control technology RadioBus Buses Underground Trams Trolley buses Car sharing Info mobility Ecopass Environmental technology Infrastructure technology INTEGRATED PLATFORM FOR SUSTAINABLE MOBILITY

The aim of ATM’s policy To contribute to create a sustainable community. To provide a concrete solution to tackle climate change. To give the right answers to the new “awakeing” clients (people who have the power to change the world with their choices).

The role of marketing and communication To support and address the citizen’s commitment, promoting and encouraging the use of public transport. To provide the right information supporting all the actions taken in the field of sustainability and undelining the company’s commitment to the environment. To improve the internal commitment

How we do it ATM uses a variety of communications channels, depending on the message and the intended target.

Promoting public transport 2008 company campaign. Objective: promote ATM as an alternative to cars, which the campaign references in its language and style

Promoting public transport company campaign. The campaign uses six people to focus on the main initiatives of ATM's new season. Bus drivers, tram drivers, controllers and cleaning staff, as well as the IT experts and office workers who created the BikeMi project. The campaign's message is direct responsibility, without the need for additional images or slogans. This is the face of ATM

BikeMi BikeMi, the bike sharing service conceived and designed to support and integrate the transport network. It was inaugurated in December At 30 June stations 1,200 bikes 9,900 users per year

Guidami To promote Guidami, ATM's car sharing service, a campaign was launched to inform the public of theadvantages of this service.

Extension of underground evening hours

The internal commitment Having set sustainability and eco-friendliness among our priorities, we have to make sure everyone really feels involved in their fulfilment. A great deal of attention to the environment means respecting others, taking care of the common property and reciprocity, in the awareness that our energy savings mean a better quality of living and security for the whole city” Elio Catania - Chairman and CEO ATM Group

The internal commitment Sustainability report Ethic Code Energetic Code

Sustainability report For ten years, ATM has reported on its environmental performance in the sustainability report. The report is sent to company stakeholders and is available online at

Ethic Code

Energetic Code ATM published a full set of advices and suggestions adressed to employees to save energy during working activities.

Walk before you talk! Sustainable quality What have we done? What do the clients see?

247 NEW MEANS from January 2008 to date: 154 EEV buses They bear green stickers so passengers can see that they are ecobuses. 10 radiobuses 30 trolley buses 42 trams (68 by year end) 11 Meneghino trains (20 by year end) Onboard air conditioning works: on 90% of the buses; on 60% of the trains; on 40% of the trams.

What do the clients see? The 1,600 NEW SHELTERS designed by Norman Foster (compared to 1,000 one year ago).

What do the clients see? 1,600 new maps of the network; new underground maps at the shelters; 150 new video cameras at bus, tram and trolley bus stops.1,000 additional runs; Extension of evening peak hours until 8.30 pm; The complete renovation of the first station, Garibaldi, now accessible to disabled persons with the new lift on the stairs; Opening of the new ATM Point.

Some examples NEW SIGNS IN THE UNDERGROUND, already present in the Garibaldi station and progressively added to all stations.

Some examples NEW UNDERGROUND MAPS Indicating the train's last stop Showing the iconic park Indicating previous stops Indicating the name of the stop

Some examples On the Rai Tre television channel, a connection with ATM's control room. New ATM News on the underground and the Internet. New on-board monitors (1,000 screens on 500 buses).

Some examples Launch of the new website featuring: sales of annual and monthly passes online, new “GiroMilano” and interactive maps, a "mobile" version of the site, the new Infotraffico service providing information in real time. Atm-mi.it is the public transport portal with the most hits in Italy It ranks 3rd among transport sites, after CAI and Trenitalia

ACT INTERNATIONALLY MEMBERSHIP: UITP, MMG, POLIS, CEEP An open door to other experiences and best practices’s sharing UITP CHARTER ON SUSTAINABLE DEVELOPMENT Signed in 2003, it is a concrete sign to support and address the company voluntary commitment. ATM hosted last year - October - the Conference “Making Tomorrow Today” ENERGY EUROPE CAMPAIGN Publication of the project description both on the Campaign website and the Campaign Annual Catalogue. Use of the logo of Sustainable Energy Europe in all communication and promotional initiatives related to the project presented. Entering a European network of sustainable energy-related actors.

Keep our mind open! Thank you to the organizers.