OneCity Edinburgh’s Campaign for Responsible Business and Corporate Social Responsibility Economy Committee 15 September 2015 Lesley Martin

Progress since Economy Committee June 2014 Consultations and advice OneCity Consortium set up Business surveys and KPI research Living Wage and breakfast influencer events Business Gateway and Chamber of Commerce agreements – programme of events agreed Initial web presence and newsletter Strategy outline developed and draft OneCity logo (within Edinburgh Partnership Brand)

What is “OneCity”? Edinburgh’s campaigning initiative for responsible business and Corporate Social Responsibility Not just about “writing the cheque” or “corporate giving” Rather A partnership of equals in a shared marketplace A powerful city identity founded on a network of advocates and champions

OneCity Key Messages Creating a more equal Edinburgh by reducing poverty and disadvantage; Making it easier to be a responsible business Supporting active citizenship through inspiring individuals and communities to do their bit for the city

Alignment Edinburgh Partnership Vision Focussed on reducing deprivation and inequality Economic Development Strategic Partnership Economy delivering increased investment and jobs Responsible Business/CSR focus Cooperative Council: Involve communities in planning, managing and delivering services Compact Partnership: Reduce inequalities, build strong communities Scottish Government Inclusive Growth Scottish Business Pledge

Governance of OneCity Responsible Business Edinburgh Partnership OneCity Consortium Economic Development Strategic Partnership (programme owner) Edinburgh Business Forum Other Strategic Partnerships OneCity Trust

Remit of OneCity Consortium 05/07/20137 Edinburgh’s “responsible business” network of advocates Ambassadorial role in bringing new converts Provide advice and expertise on ways to engage with employers and employees Catalyst in harnessing resources from businesses to enlist more supporters Rather than Debating city social priorities, preferred beneficiaries or priority outcomes Fundraising for particular causes Network

OneCity Trust 8 OneCity Trust - a unique Edinburgh Charity Agreement for OneCity initiative to use the OneCity Trust brand where appropriate OCT has separate governance and legally constituted Board OCT has shared values with OneCity initiative but set up for a different purpose Officer links between Trust, Consortium and Edinburgh Partnership

Focus for action in increasing employer involvement Targeted information and business support Employee engagement and volunteering Demonstrations and Celebrations Working with partners; SLAs, co- production, joint events Communications

Beneficiaries Families affected by poverty Children who miss out Those who get “left behind” Socially excluded groups Those in recovery Making work pay Enlightened employers Affordable childcare Project Workstreams Inspiring our future workforce Apprenticeships Schools, FE/HE links Raising community aspirations Volunteering schemes Developing citizenship

Next Steps Communications strategy - including social media marketing Engage Council workforce including employee volunteering Business Gateway and Chamber of Commerce activities Develop media-friendly demo events and celebrations Develop the menu of “wants and offers” and new website Encourage ambassadorial role of the OneCity Consortium Build research and evidence base with University Develop strategy and programme documents

Issues Staff resourcing Issues around expertise (particularly social media) and long term support for website and marketing tools Getting our own house in order e.g. employee volunteering scheme Launch and development of OneCity – initiative or campaign? Progressing the OneCity agenda in ways that will have most success with SMEs (e.g. careful use of CSR label) Activating the Economic Development Strategic Partnership (Edinburgh Partnership) and OneCity Consortium Considering the role of the EBF in OneCity/CSR