1 Managing Sport in the 21st Century C H A P T E R 1 Managing Sport in the 21st Century What is it and what makes it unique? Janet B. Parks, Bowling Green State University Jerome Quarterman, Howard University Lucie Thibault, Brock University Chapter 1

A degree in Sports Management prepares student for careers in these settings: Youth and recreational sports Interscholastic sports Intercollegiate sports Commercial sports establishments Industrial sports programs Military sport programs Exercise, wellness and fitness facilities Sports venue management Professional sports Sports retail environments Sports franchise owner Sports marketing, directing, media and PR, administration

Defining Sport and Sport Management Sports defined – “all forms of physical activity which, through casual or organized participation, aim at expressing or improving physical fitness and mental well-being” – must think broadly Sports Management defined – “the study and practice of all people, activities, businesses, or organizations involved in producing, facilitating, promoting, or organizing any sport-related business or product”

Sport vs. Sports Sport vs. Sports – The study of sport in holistic and not just specific to a certain sports game or activity…like studying religion vs religions Management vs. Administration – Management is much larger than administering or carry out tasks

Nature and Scope of Sport Industry The basic features or characteristics – and the possibilities 1. Types of sports Diverse sporting opportunities available to consumers (make a list together) Must have a good understanding of both traditional (what are some traditional sports?) and new sports Question: Can you name 5 sports that have emerged in the last 10 years? “Extreme” Sports – a collection of new sports involving adrenaline inducing action. Characterized by speed, height, and danger” (continued)

Nature and Scope of Sport Industry (continued) Settings in which sporting activities occur Single Sports (individual teams like the Lakers, leagues, organizations) Multi-sport Organizations (high schools, disabled sports, halls of fame) College sports (conferences, associations, NAIA, NCAA) Events, meetings, and trade shows (trading cards, technology shows) Media (newspaper, magazines, radio, cable, pay-per-view, premium cable, websites, satellite radio, etc….) Sports sponsors - (Corporations or local business) Professional services (agents, lawyers, sports medicine, travel, athletic recruiting Facilities (arenas and stadiums, tracks, parks, architect services, concessions) Manufacturers and retailers (Nike, Adidas, etc…software producers, etc…) (continued)

Nature and Scope of Sport Industry (continued) 3. Models of sport industry segments (what is a segment?) Product type model (participation, products, promotion) Centers around sport products Economic impact model (entertainment, products, support organizations) Centers around spending Sport activity model (sport-producing sector in the middle/ 6 subsectors that support them) Turn to page 14 together

4 Unique Aspects of Sport Management #1 Sport marketing – instant consumption, an event is watched, then it is done. #2 Sport enterprise financial structures – competing for “discretionary funds” of consumers – money left over after necessary expenditures are made #3 Sport industry career paths (growing) Difficulties in gender/race diversity and opportunity #4 Sport as a social institution Acknowledged by the UN as an agent for positive change in the world

Sport Managers Need 2 Core Competencies Managerial Leadership Skills (Business Leadership) Critical Thinking Skills (Problem solving, idea creation) Important Less important Athletic Skill Managerial Leadership Skills Community sport Professional Sport

Sport Management Competencies Model Figure 1.4 Sport Management Competencies Model

Sport Management Competencies: Critical Thinking Skills Examples of issues that sport management will need to address Page19-20 (discuss one for 5 minutes) Becoming a critical thinker Dispositions of critical thinkers Critical thinking is not simply thinking, negative thinking, or creative thinking

Activity List the pros and cons of eliminating football for children under 16. Who does this effect? Who should decide? Economic Impact? What is your recommendation?

Critical Thinking Skills The awareness of a set of interrelated critical questions The ability to ask and answer critical questions at appropriate times The desire to use those questions and accept their results as a guide to behavior

Critical Thinking Questions What are the issues and the conclusion? What are the reasons? What words or phrases are ambiguous? What are the value conflicts and assumptions? (continued)

Critical Thinking Questions (continued) What are the descriptive assumptions? Does the reasoning contain fallacies? How good is the evidence? What significant information is omitted?

Future Challenges and Opportunities for Sports Technology Ethics and social responsibility Globalization of sport

Guidelines for Making Ethical Decisions Principled Decision Making Recognize an ethical issue Get the facts Evaluate alternative actions Make a decision and test it Act and reflect on the outcome

Three Review Questions 1. What are the three models of segmentation that have been applied to the sport industry? Provide examples of sport organizations in each segment of each model. 2. What are the four unique aspects of sport management? Explain how each makes the sport business different from other businesses. (continued)

Three Review Questions (continued) How do the authors define critical thinking? What are the benefits of applying critical thinking skills to important issues in sport management?