Department crest goes here OASIS Plan Name of campaign COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED TBC – need image

Department crest goes here COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED 2 Campaign objectives Use this section to outline your objectives – what is your communication activity trying to achieve ?

Department crest goes here COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED 3 Audience insight Use this section to outline your audiences and any insights you have on them

Department crest goes here COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED 4 Strategy Use this section to outline your strategy – use the insight to set out the approach you will apply. You will also need to cover proposition/messaging and channels.

Department crest goes here COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED 5 Implementation Use this section to set out how you will deliver your communications and what tactics you will use.

Department crest goes here COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED 6 Audiences Use this section to set out the journey you want your Audience to go on as a result of your communication activity AudienceThinkFeelDoHow Eg - working mums More support available to help with childcare Govt understands their needs and is working to address them Increase in satisfaction with childcare offer Targeted paid social posts to audience Drumbeat of events, news stories

Department crest goes here COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED 7 Evaluation Use this section to outline your evaluation approach. Follow the GCS Evaluation framework to set out how you evaluate your communications inputsOutputsOuttakesOutcomesOrganisational Impact Eg - content development No. of articles or broadcasts Awareness of issues Advocacy by third parties Uptake of service provided

Department crest goes here COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED 8 Timeline of activity Use this section to set out campaign activity and when key milestones in the activity will be reached TimingGeneral activity in Pink; key milestones in Blue January February March April