Communication and promotion of cultural projects Anastasia Nurzhynska.

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Presentation transcript:

Communication and promotion of cultural projects Anastasia Nurzhynska

One of the criteria for evaluating Creative Europe projects is a project’s approach to communication, promotion and dissemination of information about the project’s activities and results.

Evaluation of your project’s communication component 1. Developing a communication strategy 2. Description of the process for dissemination of information about the project’s activities and results 3. Sufficient time and resources for communication

Evaluation of the communication component of your project 4. Spreading knowledge in your sector and beyond 5. Circulating information about the EU’s support 6. Availability of information at local/regional/national/international levels

Information – what is going out Communication – what is going through

Defining the problem Goal and Objectives Audience Channels Message Testing Communicati on plan Evaluation of effectiveness The components of a communication strategy

Those who do not use the Internet Internet users TV 54% 33% Outdoor advertising 27% 24% Radio 12% 10% Newspapers 7% 5% Know your audience

Join a trend or create your own trend

Find the best practices network/communications

Information on Creative Europe in Ukrainian

Find partners 1. Join a professional network 2. Attend international events 3. Follow Creative Europe participants 4. Add information about yourself to existing databases 5. Turn your attention to online resources

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