Kaplan University School of Business and Management GB530 Marketing Management Personal Marketing Plan Cornel Daniel Gherman

Vision – Gherman’s Personal Marketing Plan A. Vision My vision is to be working for an international organization which offers great benefits, offers the potential for employee growth, and values its employees. This vision I hope to accomplish in three to five years. a. Strategic Intent The planned strategy put into action would be to start working in the financial field as soon as I graduate from the MBA program to gain enough experience so I can advance in my career. b. Desired Company and Job My goal is to become a financial analyst for a well established financial corporation in a city like New York for example.

Marketing Summary – Gherman’s Personal Marketing Plan B. Marketing Summary The financials sector and financial analysts field is expected to grow in the coming years and this provides opportunities, but challenges and competition at the same time. a. SWOT Analysis Strengths 1.MBA graduate 2.Current position as a nuclear medicine coordinator 3.Dedicated, hard-working, fast learner, strong interest in the financial field Weaknesses 1.Not enough experience in the financial field 2.Not drawing enough attention due to my background in healthcare 3.Not too great with people skills Opportunities 1.Growing field, many companies to choose from and apply 2.Rewarding financial income and bonuses 3.Ability to advance in the career Threats 1.Competition from other MBA students 2.People that have worked and have experience in the financial field 3.Economic depression and being laid off since I am an introductory employee in the field

Marketing Summary – Gherman’s Personal Marketing Plan B. Marketing Summary (continued) b. Competition  The competition will be from other professionals in the same field and including: experience, higher salary, company choice, time to gain experience and advance to higher levels. c. Core Competency  The one core competency that is the most important for me is to learn as mush as possible and understand all the projects that I am working on while in the MBA program. It is imperative that I gain as much knowledge about the business world as possible; therefore, after graduation I could get a job that will teach me skill.

Target Markets – Gherman’s Personal Marketing Plan C. Target Markets  Industry  Finance, business analytics, business consulting, business management  Demographic  Medium to large financial corporations and international investment firms  Culture  Progressive culture with a flexible and open mind management team  Three example firms or organizations 1. Barclays Capital 2. Goldman Sachs 3. Apax Partners  Three reasons why your chosen segments are attractive target markets. 1. Large financial/investment corporations 2. Operating globally 3. Growing opportunities

Positioning Statement – Gherman’s Personal Marketing Plan D. Positioning Statement I position myself in the top percentile of newly graduated MBA students in the country. I am looking forward to improve my experience and what I have acquired in the MBA program and apply in the new position. I also position myself as a mature and highly motivated and intelligent professional, which is dedicated in achieving success for myself and for the organization. Two words or phrases that are related to the skills and/or knowledge I would like to offer to the market 1.Significant management skills 2.Dedicated, hardworking, and organized individual Two words or phrases that identify personal traits I would bring to the job market 1.Reliable 2.Detail oriented

Marketing Mix – Gherman’s Personal Marketing Plan E. Marketing Mix The four marketing mix tools which are: product, price, place, and promotion, identify me in the following ways. Product – recently graduated from MBA program Price – reasonable compensation that benefit me and the company Place – national/international Promotion – motivated, hardworking, intelligent, professional Product  The products that I present to the marketplace are: graduate education, experience, educational achievements and rewards, previous job successes and promotions.

Marketing Mix – Gherman’s Personal Marketing Plan Price The starting salary for the financial analysts is between $50,000 and $66,000 according to the 2011 Salary Guide provided by Robert Half.

Marketing Mix – Gherman’s Personal Marketing Plan Place  Geographical  I am a flexible individual and would like to work anywhere in the country with a preference of international traveling.  Distribution channels  Two direct channels 1.In person application to the company 2.Internet approach and application  Two indirect channels 1.Kaplan University career services 2.Network of individuals that I have created

Marketing Mix – Gherman’s Personal Marketing Plan Promotion MBA graduate Management experience Promotional techniques Multilingual No family obligations Passionate about financial field Networking, business cards Easygoing, friendly Reasons why this techniques and tactics will be successful I speak three languages (English, Romanian, Spanish), I am single and do not have any family obligations which makes me very flexible to travel whenever necessary. I am also familiar with different cultures and have visited and lived in different countries.

Implementation – Gherman’s Personal Marketing Plan F. IMPLEMENTATION Implementation will be done though working with others in the organization to achieve and complete plans, strategies and policies necessary for the organization. Also attention will be important and given to the specific market conditions. This would be realized on a timely schedule required by the company or the customer. Steps in Next Quarter would be to get familiar with the policies and procedures. Steps in Next 6 Months would be to have been working on developing strategies for the company. Steps in 1 Year would be to have been working with teams in the organization here and internationally. Steps in 5 Years are to have advanced in my career at a higher level that is comfortable for me and with a feeling of my need for the company.

References Fast Company. (2009). The brand called you. Retrieved August 2011, 2009, from Kotler, P., & Keller, K.L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Salary guide. (2011). Accounting and financing. Robert Half.