1 EERE Communications EERE Web Coordinators Meeting 04/21/2016

2 Web Coordinators Meeting Around the room o Wikipedia update – Carolyn Hinkley Success Stories map – Alex Clayborne EERE Social Media – Tom Miner News and Blog updates – Adrienne Elmore PDF requirements – Elizabeth Spencer Agenda

3 Web Coordinators Meeting Around the room o Wikipedia update – Carolyn Hinkley Success Stories map – Alex Clayborne EERE Social Media – Tom Miner News and Blog updates – Adrienne Elmore PDF requirements – Elizabeth Spencer Agenda

4 Web Coordinators Meeting Around the room o Wikipedia update – Carolyn Hinkley Success Stories map – Alex Clayborne EERE Social Media – Tom Miner News and Blog updates – Adrienne Elmore PDF requirements – Elizabeth Spencer Agenda

5 Success Stories Map

6 Web Coordinators Meeting Around the room o Wikipedia update – Carolyn Hinkley Success Stories map – Alex Clayborne EERE Social Media – Tom Miner News and Blog updates – Adrienne Elmore PDF requirements – Elizabeth Spencer Agenda

7 Platforms EERE Social Media But don’t forget about…..

8 EERE Social Media

9 EERE Network News (ENN) A weekly newsletter offering the latest EERE news about renewable energy and energy efficiency 60K+ subscribers NREL’s Ernie Tucker is the editor and POC

10 EERE Social Media Quick and Dirty Tips – Facebook 1) Change your lens from content creator to content consumer What would you want to see on your newsfeed? How would you like to see it written? What would make you engage? Market for the year you’re in. The impact needs to be apparent in the first sentence or image: Ask yourself why should people care? How does it improve lives? 2) Video killed the internet star Facebook’s algorithm gives a big boost to native video uploads. What videos can your team leverage? Keep them short. 3) Reactions = Applause, Shares = Votes If you’re not aiming for virality, you’re wasting time Are you enhancing the image or brand of EERE? Focus on that before aiming to go viral Ask yourself--and answer honestly--would I share w/ friends, family?

11 EERE Social Media Quick and Dirty Tips – LinkedIn 1) Think like a Job-Seeker What makes your office a great place to work? 2) LinkedIn is not for marketing Why do you log on to LinkedIn? Think career development, business scoops, networking 3)Be an ambassador Likes, comments, and shares go a long way. DOE is a big employer and there are lots of way to spread the word.

12 EERE Social Media How to Get Your Story on Social Facebook – Eric Escudero LinkedIn – Tom Miner Twitter – Managed by PA but contact Tom Miner if you’d like an EERE helping hand YouTube – Ditto to Twitter Energy Saver – Tom Miner Overall strategy -- Dan Morrison

13 EERE Social Media A PERFECT Example

14 EERE Social Media How is your content performing? Analytics have the answer NREL compiles monthly digital media dashboard Send social media requests to Tom Miner Facebook Posts of the Month by Engaged Users Content Post ReachEngaged Users Scientists and engineers are not only shrinking the cost of solar energy, but they’re also shrinking the size of some solar components…[View rest of post][View rest of post]44,569 2,181 Wind #energy in #America could become even more affordable following Energy Department-led testing of drivetrains…[View rest of post][View rest of post] 25,1061,145 Small businesses will soon be better connected to the Energy’s Department’s network of national labs to help bring next-generation clean #energy technologies, such as advanced #solar, to the market… [View rest of post][View rest of post]26,0301,112 FY 2016 Average (for comparison)10,995470

15 Web Coordinators Meeting Around the room o Wikipedia update – Carolyn Hinkley Success Stories map – Alex Clayborne EERE Social Media – Tom Miner News and Blog updates – Adrienne Elmore PDF requirements – Elizabeth Spencer Agenda

16 Key changes Streamlined left navigation Update social media icons More visual treatment for news releases, ENN, Amped Up! Easy to Subscribe List all program news options on the News landing page Removed all duplicated and outdated content – from 11 pages to 5 News and Blog Updates

17 News and Blog Updates

18 Web Coordinators Meeting Around the room o Wikipedia update – Carolyn Hinkley Success Stories map – Alex Clayborne EERE Social Media – Tom Miner News and Blog updates – Adrienne Elmore PDF requirements – Elizabeth Spencer Agenda

19 PDF Requirements We recently updated the PDF Standards page on Communication Standards. The new page is a step-by-step process that helps you ensure your PDFs meet all of EERE’s standards! If you’ve optimized PDFs before, two steps are new: 1.Setting the language. This is under “File > Properties,” under the “Advanced” tab. Set the PDF’s language to English! 2.Setting the file to display the title of the document (not the file name) at the top of the document. In “File > Properties,” go down to the “Show” drop-down menu and select “Document Title.”

20 PDF Requirements Let’s walk through the process on the updated page: energy.gov/eere/communicationstandards/web-requirements-and-best- practices-pdfs

21 Next meeting: May 19, 1:00-2:00 EST 11:00-12:00 MST Golden: X300 & HQ: 5E-069