Presenting On: P ackaging.

Introduction to PACKAGING. Packaging is now generally regarded as an essential component of our modern life style and the way business is organized. It is the process of preparing items of equipment for transportation and storage and which embraces preservation, identification and packaging of products. Packaging is the enclosing of a physical object, typically a product that will be offered for sale. Packaging is an important part of the branding process as it plays a role in communicating the image and identity of a company.

What is Packaging…??? Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. It is fully integrated into government, business, institutional, industry, and personal use.

Defination of Packaging. Kotler defines packaging as "all the activities of designing and producing the container for a product." Packaging can be defined as the wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote, and otherwise make the product marketable and keep it clean. Packaging is the outer wrapping of a product. It is the intended purpose of the packaging to make a product readily sellable as well as to protect it against damage and prevent it from deterioration while storing.

Importances Of Packaging. Packaging plays a key role in brand promotion and management. Packaging is of great importance in the final choice the consumer will make, because it directly involves convenience, appeal, information and branding. The paramount concern of packaging is the reachability of the product without any damage. No matter where and how the products are transported or shipped, they arrive at the customer's door in working condition without need of repair or adjustment. Packaging is especially important in certain industry where future sales may be based largely on the quality, integrity and performance of a company's previous delivery.

Functional Requirements. 1. Protection and preservation 2. Containment 3. Communication

Types of Packaging. An important distinction is to be made here between two types of packaging o Transport packing: The product entering in to the trade need to be packed well enough to protect against loss damage during handling, transport and storage. Eg: fiberboard, wooden crate etc. o Consumer Packing: This packaging holds the required volume of the product for ultimate consumption and is more relevant in marketing. Eg: beverages, tobacco etc.

Various Mechanical Tests. Drop Test Vibration Test Compression Test Inclined Impact Test Rolling Test Drum test

Various Climatic Tests Rain Test Sand and Dust Test Salt Spray Test Fungus Resistance Test

Packaging Cost. Material cost Storage and handling cost of empty packages Packaging operation costs Storage of filled packages Transportation cost of filled packages Loss and Damage cost Insurance cost Effect of packages on sales Obsolescence Cost Package developmental cost

The purposes of Packaging Physical protection Barrier protection Containment or agglomeration Information transmission Marketing Security Convenience Portion control

Functions of Packaging The various functions of packaging are divided into primary, secondary and tertiary functions. In contrast with the primary functions, which primarily concern the technical nature of the packaging, secondary functions relate to communications. Primary, secondary and tertiary functions are divided into the following sub-functions: Primary functions 1.Protective functionProtective function 2.Storage functionStorage function 3.Loading and transport functionLoading and transport function Secondary functions 1.Sales functionSales function 2.Promotional functionPromotional function 3.Service functionService function 4.Guarantee functionGuarantee function Tertiary functions 1.Additional functionAdditional function

Product Differentiation Product differentiation is, essentially, simply the practice of highlighting and pointing out the differences of a product or a service from other products or services. Differences In Quality Differences In Design Differences In Features Differences In Price Unique selling proposition (USP)

Why Product differentiation? To differ your product from your competitors product. to create superior mind share amongst the target audience product features or innovations could you add that would give you a competitive advantage in your market.

Consumers are generally more attracted to new products with unique packaging and labeling. potential client identify with the brand and help in his purchasing decision Different products have different product packaging needs Why packaging for product differentiation ????

I nnovative P ackaging..

Packaging is done taking into consideration many things like size, weight, comfortness, product status, material used to give a certain impact in overall look of a product

Packaging(targeting women)

Packaging Strategies Packaging the Product Line: “Family Packaging” uses either highly similar packages for all products or packages with a common and clearly noticeable feature

Multiple Packaging: Placing several units of the same product in one container

Changing the Package: Firms need to monitor - and consider - continuing developments, such as new packaging materials, uncommon shapes, innovative closures, and other new features

Packaging is in the public eye today because of environmental issues

LEGAL ASPECT OF PACKAGING Country of origin. Ingredients (listed in order of amount). Weight or Volume. Instructions for use (including safety hazards). Manufacturers name and address. Name and description of the food. Nutritional information. Storage and cooking instructions Date of Manufacture Expiry Date Price Batch Number Registered trademarks Bar code

Ingredients and Instructions Registered trademarks Nutritional information safety hazards Batch Number Veg and non veg symbol

Rigid packages to Flexible Packaging – Rigid - Cartons, tins, containers – Flexible - Pouches, sachets, Transport problems, More space in Rigid and less in Flexible i.e.; store more units Handling is easier Cost Effectiveness of Packaging

Rigid packages to Flexible Packaging Bursting strength of product is better in flexible Branding & product development is easier along with innovations in graphic design. Incase of flexible packages without any need of innovative package shape as in Rigid new styles can be achieved. Today world is talking about visual appeal. Cost Effectiveness of Packaging (contd.)

Rigid is more recyclable but Flexible is not possible (except Paper) Disposal area of flexible packages is less and easy, as compared to rigid Rigid uses Offset, Screen - Water Based Inks Social Aspects of Packaging

Flexible use Flexography, Gravure - Solvent Based Inks. OHAS (Occupational Health & Safety Advisory Services) 14000, Science has advantages & disadvantages Social Aspects of Packaging (contd.)