Pre-School Partners Bournemouth & Poole Dorset Tourism Partnership Somerset Tourism Partnership SWRDA Visit Cornwall Visit Devon Launched 6 th February Creative Executions and Media: 6 x animated online advertisements (Netmums.com) 1 x A5 printed insertion leaflet (8 pages) into SHE and Marie-Claire Website promotion linked to SHE and Marie-Claire (running until mid May) Online promotion via askamum.com (running until mid May) Online promotion via iVillage.com (running until end April) Social media / online activation campaign (2 months – ongoing)

Pre-School Results A5 inserts – advertising & activation 1.01 million confirmed readership of Marie Claire magazine (circulation of 316,765) 378,000 confirmed readership of SHE magazine (circulation of 148,860) 289,000 total 8pp inserts printed and bound into magazines 189,000 x 8pp inserts via Marie Claire magazine* 100,000 x 8pp inserts via SHE magazine *39,000 additional bound inserts for Marie Claire nationwide (at no extra cost to budget) Online activity – Netmums.com and others 1.2 million monthly visitors to Netmums website 771,879 unique members of Netmums 872,571 e-newsletters via Netmums with SWE campaign feature 3.5 million monthly visitors via iVillage online network 0.86 million impressions purchased across all activity on Netmums 75,000 unique visitors to Travelbite via SWE feature in e-news £32,500 EAR value for iVillage site as a social media example (Equivalent Advertising Rate) Against total cost of £7,000 for social media activity for campaign as a whole (All other sites to also be measured against industry standard EAR Metrics and reach ASAP) Partners Bournemouth & Poole Dorset Tourism Partnership Somerset Tourism Partnership SWRDA Visit Cornwall Visit Devon

PRE-SCHOOL (family holidays) – Web Statistics 1st Feb - 20th April 2010 Page Views 1,843 Unique Page Views1,660 Avg. Time on page 02:27 No. of linksTarget %Actual % Devon25020%24% Cornwall26520%26% Bournemouth & Poole12510%12% Dorset1135%11% Somerset1385%13% Rest of region13840%13% Page View time line Total links sent to partner websites: 1029

1st Feb - 20th April 2010 DORSET No specific landing page but increase of over 2,500 visits to the site over specified time SOMERSET Linked to a pre-existing page. Feb – April 2009: 2468 Feb – April 2010: 5378 BOURNEMOUTH & POOLE No dedicated landing pages CORNWALL Views of the mini- site’s home page: 5162 DEVON Page views: 978 Unique page views: 835 Time on page: 02:13 Top entrance sources: 1. visitsouthwest 2. (direct) 3. google 4. devon.gov.uk 5. uk.mg40.mail.yahoo.com 6. ivillage.clientfile.net PRE-SCHOOL (family holidays) Partner web-stats