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SAP TPM ONLINE TRAINING Marketing or Promotional activities undertaken to promote a new product, increase sales of existing products, expand market share or create brand awareness. The word Trade Promotion encompasses virtually all forms of Product Promotion and Demand Creation. 2

SAP TPM ONLINE TRAINING Trade shows, special pricing, sales incentives, discounted or free display fixtures, demonstrations and freebies such as tickets to sporting events, movies or novelties (pens, paperweights, calculators), etc are few examples of promotional activities. 3

SAP TPM ONLINE TRAINING Who needs it? Companies that do lot of promotions will require a TPM Solution. Consumer Packaged Goods (CPG) producers do lot of trade promotions to drive retail sales, increase brand awareness, etc. Hence a TPM solution will immensely benefit them. 4

SAP TPM ONLINE TRAINING Content: SAP TPM Solution Overview Headquarter Planning Trade Funds Management Account and Promotion Planning Integrated Marketing Calendar Trade Promotion Optimization Account Sell In and Trade Promotion Execution Trade Claims Management Demand Planning Trade Promotion Effectiveness

SAP TPM ONLINE TRAINING How a TPM solution helps? Helps To improve Sales Forecast To do effective budgeting In better Analysis of TPM activities To track fund expenditure To know ROI To measure Trade Promotion effectiveness To increase Sales 6

SAP TPM ONLINE TRAINING Typical Work Flow: Develop Trade Promotion Strategy Develop Budget Targets and Allocate funds Create Promotion plans Sell/ Negotiate Promotion plans Execute Promotions Settlements - Payments Monitor Plans Post Promotion Analysis 7

SAP TPM ONLINE TRAINING Who provides TPM solutions? Few leading vendors SAP Oracle CAS Synetics Group MEI Adesso Solutions DemandTec 8

SAP TPM ONLINE TRAINING What is Closed Loop TPM? Closed Loop TPM is integration of a TPM solution with clients other financial systems to manage and track all TPM activities from start to end. Many TPM solutions are standalone, a Closed TPM implementation will help in gaining complete financial and operational control over TPM activities. 9

SAP TPM ONLINE TRAINING Closed Loop TPM involves integration of TPM with clients Financial system (AR,AP,GL), Supply Chain (Inventory, MFG) and third party systems (the Retailers POS system) 10

SAP TPM ONLINE TRAINING Course Modules: Corporate Promotions Discretionary Promotions Account Promotions Introduction Web Client UI : TPM Configuration For SAP TPM.

SAP TPM ONLINE TRAINING Course Highlights of SAP TPM: LIVE Instructor-led Online Classes on weekends. 24×7 on-demand technical support for assignments, queries, quizzes, project, etc.

SAP TPM ONLINE TRAINING Downloadable class recordings, PPTs, project docs, sample codes, etc. Flexibility to reschedule your classes. Lifetime access to Tekslate’s Learning Management Portal.

SAP TPM ONLINE TRAINING Who needs it? Companies that do lot of promotions will require a TPM Solution. Consumer Packaged Goods (CPG) producers do lot of trade promotions to drive retail sales, increase brand awareness, etc. Hence a TPM solution will immensely benefit them.

SAP TPM ONLINE TRAINING