Managing Amateur Sports Sports Marketing Management December 3, 2007

Growth of Amateur Sports Any idea how many high school males play high school sports? 4,321,103 Any idea how many high school females play high school sports? 3,021,807 Because of the large amount of participation athletics are an important social event in many cities.

Who has Responsible for Managing All These Athletes Thoughts? Athletic Director Coaches Trainers Superintendent

Four Key Components in Preparing for Amateur Sports Planning Organizing Implementing Controlling

What is involved in Planning? What must they consider? Facilities Equipment Fans Ticket Sales Security Concessions Difference between Healthy Competition and Good Sportsmanship

Organizing Building and Renovating gymnasiums Paying for buses, equipment, referees, coaches salaries Making schedules for the sports as well as scheduling practice time

Implementing The main purpose is to provide a satisfying experience for athletes AND fans Must have the events run smoothly and be cost effective

Controlling Must improve tournaments, facilities, and ticket efficiency How are we going to promote the events? How are we going to fill the seats?

What is the most important job of Coaches, Athletic Directors, etc. Placing Education First Example Sports can only practice 6 days a week. Sports is an extracurricular activity How do sports positively impact students? Time Management Teamwork Work Ethic

I’m a High School Athlete…Why do I Need School? Men's Basketball How many high school players move to the college rank? Less than one in 35, or approximately 3.0 percent. Go Pro? Approximately three in 10,000, or approximately 0.03 percent will be drafted by an NBA team Average CBA/NBA Developmental salary? $1,100/month

I’m a High School Athlete…Why do I Need School? Football How many high school players move to the college rank? About 5.7 percent, or approximately one in 17 Go Pro? Approximately eight in 10,000, or approximately 0.08 percent

I’m a High School Athlete…Why do I Need School? Women's Basketball How many high school players move to the college rank? About 3.3 percent, or approximately three in 100 Go Pro Approximately one in 5,000, or approximately 0.02 percent will be drafted by a WNBA team