ALTRA ZERO DROP United Kingdom Market

What is the United Kingdom missing out on?

The technology is out there. It’s time for a better running shoe. BETTER TECHNOLOGY = A MUCH BETTER SHOE. BETTER TECHNOLOGY = FEWER INJURIES. BETTER TECHNOLOGY = BETTER RUNNING.

Zero Drop Technology Here’s what we know: Altra Zero Drop Footwear places your heel and forefoot the same distance from the ground for less impact, more stability and proper running technique.

Let’s share the news. The United Kingdom, much like the U.S., is having a health care crisis. The general public is becoming obese.

Running: The latest U.K. trend “Running outdoors is a great workout & it’s cheaper than the gym.” -The Guardian (a popular London newspaper)

The London Marathon A New Craze? “120,000 applicants were reached in under three days, beating the previous record by more than 15 days!” - BBC News Online, London

Perception Marathon running is seen as an extreme sport in the U.K. It’s fresh and exciting.

Running in the U.K. “Long distance runners are edgy… and a bit loony.” - Liz Malloy, 3-Time London Marathoner.

Just what they’re asking for. Altra…  Is new, edgy technology  Is heath conscious  Is affordable …Perfect. Fit.

Cost to United Kingdom  The official currency of the U.K. is the pound sterling. Known as the pound.

Conversion U.S. U.K.. $ £76.39 U.S. U.K. $ £69.42

Conversion  Both men’s and women’s sizes run different in the U.K.

Shops vs. Stores  U.K. shoppers seek out “shops” vs. the U.S. term “stores”. When purchasing shoes.  Online shopping: U.K. web addresses:

Trainers vs. Shoes?

United Kingdom  Why Altra is a great fit: Growing market Altra can embrace British running culture Altra technology meets demand