Propaganda  Propaganda: persuading an audience to accept ideas without considering other viewpoints.  Ads  Commercials  Political campaign ads

Types  Bandwagon: takes advantage of people wanting to be part of a group or cool  Stereotype: generalization about a group of people  Name-calling: loaded language to create negative feelings  Snob appeal: sends the message that something is important because important people have it or value it.  Endorsement: a recommendation made by a well-known person/celebrity, not an expert.

Vocab for the week  1. Propaganda: attempt to convince and audience to accept ideas without considering other viewpoints  2. Logic: correct reasoning back by solid reasons and evidence  3. Bandwagon appeal: takes advantage of people’s desire to be part of the group or to be popular  4. Stereotype: narrow-fixed idea about all the members of a certain group  5. Snob appeal: something is valuable because only “special” people appreciate it  6. Endorsement: recommendation made by someone who is well known but not necessarily an authority  7. Influence: the act or power of having an effect on the actions, behavior, or opinions of others  8. Technique: the manner in which details are treated or basic physical movements are used

Begin reading  Brain Breeze – p. 390 IAR  Brain Breeze – p. 978

Vocab for the week  1. Propaganda: attempt to convince and audience to accept ideas without considering other viewpoints  2. Logic: correct reasoning back by solid reasons and evidence  3. Bandwagon appeal: takes advantage of people’s desire to be part of the group or to be popular  4. Stereotype: narrow-fixed idea about all the members of a certain group  5. Snob appeal: something is valuable because only “special” people appreciate it  6. Endorsement: recommendation made by someone who is well known but not necessarily an authority  7. Influence: the act or power of having an effect on the actions, behavior, or opinions of others  8. Technique: the manner in which details are treated or basic physical movements are used

Finish Reading  Finish Brain Breeze

Reading - “Shine and Grow” p. 970  What are the propaganda techniques being used?  Why was that particular technique used?  Who is the target audience?  Is it persuasive? Why or why not?  Comprehension questions – choose 4

Biography Presentations  Fill out the self-evaluation forms  Begin presentations

Biography Presentations  Fill out the self-evaluation forms  Begin presentations

Political Cartoons HistoryCurrentWordsImagesSymbols Political Cartoon

Class project – part 1  create a visual display identifying your assigned type of propaganda technique.  Include a brief written description of the type of technique  Include an example ad that uses the assigned technique.  You may create your own ad or identify/explain an ad you have seen that uses the technique.  You will be designing this using animoto

Questions we can answer from political ads  Who are the members of the target audience—women, men, young voters, baby boomers, senior citizens?  Is the political ad trying to sell a message (tough/soft on crime, cut/raise taxes, strong/weak defense, clean up the mess in Washington) or the candidate (has experience, creates new ideas, tells the truth, tells lies, is a loving family member)?  How does the political ad use production elements (sound effects, music, camera angles and movement, black and white or in color, special effects, graphics) to sell the message?  What kind of propaganda techniques are used in the advertisement?  What facts are being used in the ads? Who's providing the facts and where did they get them?  Is the political advertising effective? Did it get the message across? Will voters vote for the candidate? Are you convinced? Explain each of your answers.

Political Ads   

Political Ads Chart QuestionsTarget audience Propaganda technique(s) What is being “sold”? Why are the elements included? Ad #1 Ad #2 Ad #3 Ad #4

Video Questions  What is the propaganda technique being used?  Why was that particular technique used?  Who is the target audience?  Is it persuasive? Why or why not?

Agenda  Vocab quiz  Post test of propaganda techniques