HARNESSING THE LATINO VOTE Ron Estrada VP National Community Empowerment, Univision

1 HISPANIC POPULATION DOUBLED IN 28 STATES FROM Source: Geoscape. American Marketscape DataStream 2013 Series. Produced by the Geoscape ® Intelligence System (GIS) “The data herein contained will be used exclusively for advertising/media decisions related to Univision. Any other use must be explicitly licensed from Geoscape.” HI +52 % VT +101 % NH +114 % MA +61% RI +57% CT +65% DE +128 % MD +140 % DC +33% OR +85% WA +95% NV +101% CA +35% UT +104% AZ +57% NM +32% TX +54% CO +54% KS +82% OK +115% WY +84% MT +76% ND +120% SD +157% NE +103% MN +102% IA +115% WI +100% MI +50% MO +111% IL +43% AR +154% LA +111% IN +114% OH +91% PA +107% FL +75% MS +156% AL +207% GA +127% SC +207% NC +153% ME +114% NY +27% VA +123% KY +182% WV +121% TN +191% AK +70% %Growth Hispanic % 90%-100% 60%-90% 30%-60% 0%-30% ID +96% NJ +52%

2 …AND WILL CONTINUE TO GROW THROUGH Projected Hispanic % Growth Source: Geoscape. American Marketscape DataStream 2013 Series. Produced by the Geoscape ® Intelligence System (GIS) “The data herein contained will be used exclusively for advertising/media decisions related to Univision. Any other use must be explicitly licensed from Geoscape.” HI +18% VT +21% NH +24% MA +20% RI +21% CT +21% DE +45% MD +46% DC +35% OR +33% WA +33% NV +38% CA +15% UT +38% AZ +24% NM +11% TX +22% CO +23% KS +30% OK +41% WY +29% MT +25% ND +16% SD +40% NE +39% MN +38% IA +45% WI +34% MI +16% MO +38% IL +20% AR +56% LA +42% IN +42% OH +31% PA +39% FL +27% MS +53% AL +67% GA +56% SC +64% NC +58% ME +18% NY +8% VA +53% KY +58% WV +33% TN +64% AK +21% %Growth Hispanic %-100% 30%-60% 10%-30% 0-10% ID +35% NJ +17%

Source: American FactFinder (2014 ACS 1-year estimates, tables B05003 and B05003I) LATINO VOTERS BY CONGRESSIONAL DISTRICT 2016 Interactive map from Pew Hispanic Center

Source: L2, 1/29/16 and Pew Hispanic. An Awakened Giant: The Hispanic Electorate Is Likely To Double by Released November 14, U.S. Census Bureau Current Population Survey November Supplements 2000, 2004, 2008, HISPANICS ARE A POLITICAL FORCE Hispanics Registered to Vote Count and % Growth 3 Million New Registrations Are 10% of the Total Electorate Or 15.8 Million as of Jan. 29, in 3 “new eligible voters” will be of Hispanic origin ( ) Next time there is an election in your backyard, more likely than not, the Hispanic vote will decide the outcome Growing 21%-26% each 4- year election cycle

TOOLS FOR YOU: HISPANIC VOTE SITE L2/PDI Data on Voters by: State DMA Age Party Affiliation Local Station map coverage Case Studies Videos Proprietary Research on Persuadable Voters and Key Races

55% of Hispanic A25-54 are persuadable voters 6 HISPANIC PERSUADABLE VOTER PROFILE Sources: Univision’s Hispanic/Latino Voter Surveys: Los Angeles, Denver, Fresno, Bakersfield, Las Vegas, Chicago, Miami, Orlando, Tampa, San Antonio, Philadelphia, Sacramento, Phoenix conducted in collaboration with David Binder Research and Moore Information, August Note: Spanish capable includes Only Spanish, Mostly Spanish some English, Spanish and English equal. Conservative 34% Bilingual Primary Spanish 84% 71% Mexican ancestry 58% Moderate 39% Language… Key demographics… Ideology… Male/Female 50% First generation 36% Educational Attainment… Completed college or more 43%

HISPANIC VOTERS DO CROSS PARTY LINES Persuadable GOPs/Inds who have voted for a Democrat* Sources: Univision’s Hispanic/Latino Voter Surveys: Los Angeles, Denver, Fresno, Bakersfield, Las Vegas, Chicago, Miami, Orlando, Tampa, San Antonio, Philadelphia, Sacramento, Phoenix conducted in collaboration with David Binder Research and Moore Information, August Among Hispanic A25-54 * Candidate include voted for opposite party presidential nominee or the opposite party candidate for U.S. Senate or House of Representatives. Persuadable Dems/Inds who have voted for a Republican*

Sources: Univision’s Hispanic/Latino Voter Surveys: Los Angeles, Denver, Fresno, Bakersfield, Las Vegas, Chicago, Miami, Orlando, Tampa, San Antonio, Philadelphia, Sacramento, Phoenix conducted in collaboration with David Binder Research and Moore Information, August FINDING INFORMATION “Thinking about different ways that political campaigns contact you to share information about their candidates or propositions, which of the following ways do you prefer to get political information?” (Q10) Among Hispanic Persuadable Voters A25-54:

VOTE FOR YOUR AMERICA 2016

10 WHY THEY MATTER Source: Pew Hispanic. Audience Partners Labels and List Registered Voter file as of Million Hispanics will be eligible to vote in Million Hispanics projected be eligible to vote by Million Hispanic s are registered to vote today 800,000 U.S. born Hispanics turn 18 each year 55% A25-54 and 64% A18-34 are Persuadable

11 Goal: Increase Voter Turnout among the 27M Eligible Latino Voters, with a focus on the 3.2M Latinos who Turned 18 and Became Eligible to Vote Since the 2012 Presidential Election

12 ON-AIR  Engaging Content, Stories & Coverage Across Networks, Local & Radio  Public Service Announcements ONLINE ON THE PHONE ON THE GROUND  Comprehensive Election Guide  Social Media Campaigns  Local Phone Banks with Experts  Text Message Alerts  Local Community Fairs and Major Events of the Year  Non-Profit Community Partners UNPRECEDENTED MEDIA CAMPAIGN UCI is devoting tens of millions of dollars worth of airtime – more than ever before – across its vast portfolio.

13 UNPRECEDENTED MEDIA CAMPAIGN UCI is devoting tens of millions of dollars worth of airtime – more than ever before – across its vast portfolio. Broadcast TV/Cable Radio Digital English Language 13

14 The Vote For Your America campaign inspires audiences to vote for the country they want to live in. And, we’re going beyond PSAs that tell you to Register and Vote. NEW VOTER ENGAGEMENT TOOLS UCI has launched two innovative tools to engage its audiences, along with compelling activations at hundreds of events nationwide

Subscribers can: Receive Personalized Election Reminders for their State Register to Vote before State Deadlines Navigate the Process to Become a Citizen Find Their Polling Place 98% OF ALL TEXTS ARE READ WITHIN 3 MIN. 87% OF HISPANIC ADULTS SEND & RECEIVE TEXTS Pew Internet Center, 2014 Frost & Sullivan, ELECTION TIPS & REMINDERS BY TEXT

KEY FEATURES Comprehensive Voter Education : Eligibility to Vote Local Election Dates & Locations Fully integrated Online Voter Registration Tool Fully Bilingual Coming Soon: Nonpartisan Candidate & Issue Profiles Sample Ballots for Each District Pledge to Vote feature 16 COMPREHENSIVE DIGITAL ELECTION GUIDE

Integrating Voter Registration and Engagement Activations in Over 1,000 Local Events Nationwide – Totaling More than 4 Million Attendees Integrating into the Biggest Events of the Year – Copa America Centenario Tournament, Premios Juventud – Youth Awards Show, Presidential Debates Partnering with Dozens of Non-Profit Organizations to Engage Community Directly Hosting Local Call Centers Nationwide to Answer Viewers Questions about Registering and Voting 17 EVENTS & OUTREACH

We have an opportunity to mobilize Hispanics in 2016 like never before Engaging the Community where they are. Delivering comprehensive resources. Partnering with the best..com 18

GRACIAS