Presentation to Municipality of Northern Bruce Peninsula Tourism & Economic Development

Tourism  Home to 2 National Parks – Fathom Five first underwater park in Canada  #1 Dive capital in Canada  Host 6 out of 12 Lighthouses on the Bruce Coast  Bruce Trail – Canada's oldest and longest foot path, begins or ends in Tobermory  42 Species of Orchids, and 50 species of Ferns  World Biosphere Reserve UNESCO

Voted #1 Best Spot in Canada  Grotto voted #1 by Canada Tourism Commission “Locals Know” campaign

 July - Filmed reality television show for China Travel Channel  viewship reach of 350 million  August - Hosted “Go Media” tour of 5 travel writers from China,  Germany, Australia and Korea  September - 6 Media writers from China. Millions of readers.  October - Filmed first ever television Travelogue in 3D in  Tobermory Recent Media

Economic Development  Spruce the Bruce – Branding and Image for Downtown Improvements  Doctor Recruitment – Promote the  Lifestyle and Activities enjoyed here   Signage  Ontario Tourism's New Region 7

Ferndale Park and Information Centre  Central Bruce Peninsula Chamber of Commerce now defunct  Coordinate all aspects of running an  Information Centre  Budget for management and staffing of the new Information Centre  Budget for display racks and fixtures  Apply for student grants (March 31 st )  Retain the Information Centre Telephone # (currently out of service)

Product Development  Night Skies  Birding  Cycling  Lighthouse  Georgian Bay Circle Route  Unesco Biosphere Reserve  More coming out of RTO7 Consultants

Website  Update Municipality Tourism Website  Keep current events, activities and things to see and do  Answer inquiries for Tourism and Economic Development  Keep up to date on business services within the Municipality  Links with other tourism attractions, etc.

Northern Bruce Peninsula Tourism Website e/activepage.asp?PageID=4

In Summary  The Council of the Northern Bruce Peninsula needs to budget for a  Manager of Tourism and Economic Development  Seasonal staffing of the Ferndale Park and Information Centre, and on going costs associated with same  Thank you