Copyright © 2011 Pearson Education, Inc. Publishing as Longman

Chapter 14 The Campaign Process

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Chapter Outline and Learning Objectives Roots of Modern Political Campaigns LO 14.1: Trace the evolution of political campaigns in the United States. Assembling a Campaign Staff LO 14.2: Assess the role of candidates and their staff in the campaign process.

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Chapter Outline and Learning Objectives Raising Money LO 14.3: Evaluate the ways campaigns raise money. Reaching Voters LO 14.4: Identify the ways campaigns use the media to reach potential voters.

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Chapter Outline and Learning Objectives Toward Reform: The 2008 Presidential Election LO 14.5: Analyze the 2008 presidential campaign.

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Roots of Modern Political Campaigns LO 14.1: Trace the evolution of political campaigns in the United States. LO 14.1: Trace the evolution of political campaigns in the United States. Most electoral contests are similar in structure. Nomination campaign aimed at winning primary. General election campaign aimed at winning final race. To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Who do candidates typically appeal to during a general election campaign? A.Party activists B.Members of all parties C.Members of the political elite D.The conservatives within the party E.The ideological center of the party LO 14.1 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Who do candidates typically appeal to during a general election campaign? A.Party activists B.Members of all parties C.Members of the political elite D.The conservatives within the party E.The ideological center of the party LO 14.1 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Assembling a Campaign Staff LO 14.2: Assess the role of candidates and their staff in the campaign process. LO 14.2: Assess the role of candidates and their staff in the campaign process. A candidate, volunteers, campaign consultants, and a paid staff make up the campaign. Volunteers focus on canvassing and getting out the vote. The paid staff consists ofpaid staff –campaign manager; –finance chair; –communications staff; –press secretary. To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman While candidates running for presidential, senatorial, or gubernatorial offices have paid those running for state offices rely heavily on A.state campaign agencies. B.community funded campaign workers. C.state political parties. D.volunteers. E.the national parties. LO 14.2 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman While candidates running for presidential, senatorial, or gubernatorial offices have paid those running for state offices rely heavily on A.state campaign agencies. B.community funded campaign workers. C.state political parties. D.volunteers. E.the national parties. LO 14.2 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Raising Money LO 14.3: Evaluate the ways campaigns raise money. LO 14.3: Evaluate the ways campaigns raise money. Congress has long limited campaign contributions: –1907 Tillman prohibits corporations from making direct contributions to federal campaigns –The Corrupt Practices Act, Hatch Act, Taft-Hartley Act; The Federal Election Campaign Act Bipartisan Campaign Reform Act (BCRA) Citizens United v. FEC, 2010 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Sources of Campaign Funding Individuals Political action committees (PACS) Political action committees Member PACS Personal Savings Public Funds Soft Money groups: 527 political committees and 501(c) groups LO 14.3 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman _____ are donations from general tax revenues to the campaigns of qualifying presidential candidates. A. Matching funds B. Public funds C. PACs D. Member PACS E. Personal savings LO 14.3 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman _____ are donations from general tax revenues to the campaigns of qualifying presidential candidates. A. Matching funds B. Public funds C. PACs D. Member PACS E. Personal savings LO 14.3 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Reaching Voters LO 14.4: Identify the ways campaigns use the media to reach potential voters. LO 14.4: Identify the ways campaigns use the media to reach potential voters. Traditional Media Strategies to control media coverage –Hide the candidate –Sound bites –Spin –Talk shows Candidate Debates To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman New Media 24 hour news cycle Celebrity robo-calls Web campaigns and YouTube LO 14.4 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Campaign Advertisements Positive ad Negative ad Contrast ad Inoculation ad Fear ad LO 14.4 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman _________ ad compare the records and proposals of the candidates, showing the candidate sponsoring the ad in a more favorable light. A. Positive B. Negative C. Contrast D. Inoculation E. Fear LO 14.4 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman _________ ad compare the records and proposals of the candidates, showing the candidate sponsoring the ad in a more favorable light. A. Positive B. Negative C. Contrast D. Inoculation E. Fear LO 14.4 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Toward Reform: The 2008 Presidential Campaign LO 14.5: Analyze the 2008 presidential campaign. LO 14.5: Analyze the 2008 presidential campaign. Nomination campaigns: long and contentious. The party conventions: –Democrats nominate Barack Obama and Joe Biden. –Republicans nominate John McCain and Sarah Palin. The General Election Campaign –Three presidential and one vice-presidential debate –Election was close until the final weeks. –Obama eventually won the popular vote, To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Election Results and Analysis Obama made gains in South and West. Highest voter turnout and biggest Democratic win since Obama’s choice not to use public financing helped him. African Americans and women were keys for Obama. LO 14.5 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Obama’s win in 2008 was the largest Democratic win since _______. A.1976 B.1964 C.1992 D.1932 E.1912 LO 14.6 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Obama’s win in 2008 was the largest Democratic win since _______. A.1976 B.1964 C.1992 D.1932 E.1912 LO 14.6 To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Figure 14.1: How is a campaign staff organized? Back To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Table 14.1: What are the individual contribution limits under BCRA? Back To Learning Objectives

Copyright © 2011 Pearson Education, Inc. Publishing as Longman Figure 14.2: How do PACs allocate their campaign contributions? Back To Learning Objectives