Analysis of Lenovo's Marketing Mix

CONTENTS product 何勤 price 黄旭霞 place 丁彩 promotion 张晓 conclusion 杨凯丽

product Product life cycle stages of judgment and related strategy 1 Based on innovation and improve the notebook product design and quality 2 Optimize the supply chain, reduce product cost 3 Integrated service system, improve service quality Product portfolio strategy 1Improve product line to improve 2Product portfolio planning

price 1.Penetrative pricing strategy( 渗透式的价格策略 ) 2.The price guided by the product's value. 3.Differential pricing （差别定价） 4.The opaque price( 模糊定价） 5.Adopting the "high-quality, low-cost "strategy, at the expense of sacrificing short-term profits, eventually improve the company reputation.

place Has three production bases in Beijing, Shanghai, Guangdong, with an annual output of 500 million computers scale, mass production, effectively reduce the cost, you can deal with a price war. Huge R & D team and production team to ensure that each computer's fashionable, functional, outstanding quality

promotion Limited time discount. Special attack Trade promotions. Discount sales

conclusion Lenovo has a famous "rooftop map"( 屋顶图） model of business management and business development. roof 屋顶 fence 围墙 base 基地

The third part is the association with the industry's most advantages compared to local and also the association can continue developing core competence lies, which make lenovo enterprise management step by step towards a higher level. 是联想和同行业相比的最优势地方，也是 联想能持续发展的核心竞争力所在，这一 点在很大程度上解决联想各部门的现实问 题和熔炼了团队力量。这使联想的企业管 理一步一步迈向更高层次。

thanks for your watching 组长：杨凯丽 组员：张晓，黄旭霞，丁彩，何勤， 卓小尹