Hainan Airlines 2011 Q1

Beyond transfer flow – Beijing, Hainan Airlines Base: Beijing destination Beijing Shanghai (7%) Shenzhen (4%) Wenzhou (3%) Changsha (2%) Hong Kong (4%) Kunming (2%) Xian (2%) Budapest

Socio – demographic profile ActivityEducational background AgeMarital status Standard of living Gender Base: Beijing destination Citizenship Hainan Airlines Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

Base: Beijing destination Who arranged the purchase of your airline ticket Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Reason for one’s trip today

Base: Beijing destination Number of people in the travelling Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

How did you purchase your ticket? Base: Beijing destination Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 How early is your ticket bought before your air journey?

Base: Beijing destination The most important considerations The most important considerations when airline ticket purchasing

Frequent flyer program membership Base: Beijing destination

Number of flights in the last 12 months from BUD Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1