MIRRORED BUSINESS PLAN BW3s TEAM 4 ANGEL DUNN, LAURA KHAUN, SHASTA HARRINGTON BMT 2014

BUFFALO WILD WINGS OUR MISSION IS TO WOW PEOPLE EVER DAY GOALS: To WOW guests every day by achieving the highest level of satisfaction with an extraordinary focus on friendly service, food, fun, and value. Our main goal is eventually reaching 1,500 locations, with plans calling for corporate-owned restaurants to make up about 40% of the chain and franchised locations making up the other 60%. We will WOW our team members by providing the same respect, positive encouragement and fair treatment within the organization that we expect Team Members to share externally with every guest. We will WOW our franchisees and stakeholders with outstanding industry-leading financial results and operational performance. ETHICAL POLICIES/SOCIAL RESPONSIBILITY: We will WOW the communities where we do business by practicing good citizenship and helping to make these communities better places to live, work and grow. GLOBAL PARTICIPATION: Buffalo Wild Wings is an international establishment with locations opening in Canada, but they are looking to grow further. E-BUSINESS Purchase all of your BW3 memorabilia online at where you can purchase clothing, seasoning, sauces, and other products.

OWNERSHIP TYPE BW3s has over 815 casual dining locations. BW3s was a partnership founded in 1982 by two life long friends Jim Disbrow and Scott Lowery. In 1991 the owners decided to franchise the company. The company owns more than 315 restaurants, while the other locations are operated by franchisees. SERVICE/PRODUCT: BW3s is a casual dining/sports bar that serves buffalo wings in over a dozen different sauces. The 12 signature sauces consist of (from mildest to hottest): Teriyaki, Sweet BBQ, Smoky Southwestern, Mild, Medium, Spicy Garlic, Caribbean Jerk, Thai, Hot BBQ, Hot, Wild™ and Blazin’BW3s also offers other menu items such as appetizers, burgers, fries, nachos, and deserts along with beer, wine, soda, and other beverages. All the locations have at least 16 flat screen TVs and 5 projector screens for customers to enjoy. all Buffalo Wild Wings restaurants consist of the NTN Trivia system which allows customers to interact with each other across the country. MANAGEMENT/LEADERSHIP Buffalo Wild Wings is led by seasoned managers who are 100 % committed to employees success. Buffalo Wild Wings promotes from within so the management team has the experience of working in the environment. MARKETING Our primary marketing campaigns focus on our experience or a particular menu item in an attempt to promote and build brand awareness and to continue to serve existing customers needs. We have created a unique marketing program designed to communicate a distinctive and consistent brand that differentiates Buffalo Wild Wings

restaurants from our competitors and that showcases our food and our brand in a fun and energetic atmosphere. These efforts include national marketing campaigns and award-winning advertising to support both our company-owned and franchised restaurants. The primary goal of these efforts is to build brand awareness throughout the United States. In addition, advertising campaigns are also designed to drive positive same-store sales through additional visits by our existing guests and visits by new guests, increase margins, to increase average order size, and to support strong restaurant openings. Our restaurants actively sponsor local sporting teams and sporting events to drive guest traffic associated with those activities. Our media advertising focuses on positioning the Buffalo Wild Wings ® brand as an inviting neighborhood dining location. Buffalo Wild Wings has and advertising campaign for the month of March Called “More March”. The campaign is based on what the customers would do for “More March,” each of the 30 second spots ask customers which month they would give up in return for more tournament time. The campaign includes tv and radio spots, social and digital media outlets, and text-to-win promotions. Buffalo Wild Wings plans to debut a new marketing campaign this year and will continue expanding its online ordering capabilities. HUMAN RESOURCES POLICIES/TRAINING This Way to Blazin'-Hot Success—Our wildly popular training program is part classroom instruction and part hands-on training. Find out how great it feels to walk into your restaurant knowing you have the tools to handle anything.

FINANCIAL/INVESTMENT OVERVIEW Total revenue increased 34.5% to $220.5 million Company-owned restaurant sales grew 36.4% to $202.9 million Same-store sales increased 8.9% at company-owned restaurants and 5.9% at franchised restaurants Net earnings increased 34.0% to $13.6 million from $10.2 million, and earnings per diluted share increased 32.7% to $0.73 from $0.55 Average weekly sales for company-owned restaurants were $51,983 for the fourth quarter of 2011 compared to $45,595 for the same quarter last year, a 14.0% increase. Franchised restaurants averaged $53,385 for the period versus $49,837 in the fourth quarter a year ago, a 7.1% increase.