No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio - cultural fabric & reflecting the ‘pride’ of people from the region. A Background

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Reasons to Associate Maximum reach, maximum time spent viewing – The biggest Brand in the region Most cost efficient platform – Better efficiencies than any other medium in the region Programming driven by strong local insights Premium association with celebrity connect High engagement and with biggest on ground consumer connect Only Brand offering in program integration in the region Strong festive connect Exciting line up of new shows coming up

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The biggest TV brand of the region

No…Melodrama Big Magic Ganga is the No 1 channel of the region Period: Wk 49-52’15; BARC Individual Data Rat 000’s ; Market : Bih+Jhar

Big Magic Ganga regional GEC with max market share Period: Wk 49-52’15; BARC Individual Data Rat 000’s ; Market : Bih+Jhar

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Deeper connect through celebrity association

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The channel has association with all leading celebrities of Bhojpuri Cinema. NIRAHUA MADHU SHARMA AMRAPALI DUBEY Celebrity Association

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The channel reaches out to 100% cable connected households in the region Extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal Channel no. 385Channel no. 628 Channel no. 814 Channel no. 859

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Now extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal including LC1 towns…

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal including LC1 towns…

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Better efficiencies than Print

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Market : Bihar + Jharkhand As compared to Print BIG Magic Ganga Delivers  6 times more Impressions  83 % better CPM Efficiency Source: BIG Magic Ganga - BARC - TG :22-50 F ABC,Week 37– 40 ; Print – IRS 2014 Rate/10 sec for BIG Magic Ganga: Rs 1400 and Hindustan: Rs 2400 Outlay – Rs 9,60,000/-; Print – 1 ins x 400Sqcm; TV – 6857 Sec, ACD – 15 Sec Higher Reach Lower Cost Better Impact

Presents Basant Utsav

Basant Panchami is the festival of seasonal spring which observed in many regions, especially in Eastern reason likes UP & Bihar it also celebrated as the birthday of the Deo-Sun God and a harvest festival. In UP, Bihar, Jharkhand and also in MP, Basant Panchami is treated by celebrants as Saraswati's birthday. People worship Goddess Saraswati to attain enlightenment through knowledge and to rid themselves of lassitude, indolence and ignorance. On the special occasion of Basant Panchami, BIG Ganga will celebrate Saraswati pooja in the form of Musical event. Concept

On the special occasion of Basant Panchami, BIG Ganga will celebrate Saraswati pooja in the form of Musical event. This will be a dedicated evening of folk & light devotional music of Basant Panchami & especially the songs based on spring weather. Format

Flow The whole event will be driven by 2 (1 male & 1 female) anchors with the proper content of basant panchami & entertainment too. Popular singers from the region will perform & increase the mood of spring by adding the Folk flavor of their popular country/folk songs. Some artist will also give the dance performance to explain the significance & meaning of saraswati pooja. The basic rituals of saraswati worship also will be the part of this event. Basant Utsav

Proposed Celebs Anchors: Manoj Tiwari & 1 female anchor Proposed celebrity/singers/artists Malini Awasthi Kalpana Patwari Mohan Rathore Khesari Lal Gopal Rai Alok Pandey Bharat Sharama Mandali (group) Manoj Tiwari Renowned Actor Manoj Tiwari Renowned Actor Anchor Malini Awasthi Kalpana Patwari Mohan Rathore

Show Format & Telecast Format Non-fiction Telecast – 12 th Feb. Duration 3 Hours. Target Audience 15+ Male / Female Tentative on-ground – 5 th Feb

Social Media Marketing| FB | Twitter | SMS push | YouTube Promotion on BIG GANGA through Promos | Bumpers | Astons | Bugs Promotion on BIG FM through Spots promotion

TV Deliverables DeliverablesFreq per dayNo. of days Title Sponsor (3 Sec on tags) Presenting Sponsor (3 Sec on Tag) Powered By Sponsor (2.5 Sec on Tag) Associate Sponsor (2 Sec on Tag) Promos (Tags) Bumpers (Tags) Astons (10 Sec)- 4 for Title; 3 for Presenting, 2 for Pwd By per epi NA Bugs (10 Sec)- 4 for Title & 2 for Presenting per epi NA FCT (Original Telecast) FCT (Repeat Telecast) Total Seconds

RADIO Deliverables DeliverablesFreq per dayNo. of days Title Sponsor (3 Sec on tags) Presenting Sponsor (3 Sec on Tag) Powered By Sponsor (2.5 Sec on Tag) Associate Sponsor (2 Sec on Tag) Promos RJ Mentions (10 Sec) Total Seconds

PR Deliverables Logo Presence S NoTownsShow Launch Title Sponsor Presenting Sponsor Powered By Sponsor Associate Sponsor 1Patna One common release Yes 2Gaya 3Bhagalpur 4Muzaffarpur 5Darbhanga 6Purnea 7Bihar Sharif 8Arrah 9Begusarai 10Ranchi 11Jamshedpur 12Dhanbad 13Bokaro

Digital Deliverables Logo Presence S NoElements on DigitalDuration Title Sponsor Presenting Sponsor Powered By Sponsor Associate Sponsor 1 Logo presence on Facebook cover photo 2 WeeksYes 2Logo presence on Facebook Post2 WeeksYes 3 Logo presence on every episode uploaded on YouTube 2 WeeksYes

Press Con Deliverables Size of Logo to Channel Logo StateTownNo of ActivityCost Title Sponsor secs (25%) Presenting Sponsor secs (20%) Powered By Sponsor secs (10%) Associate Sponsor secs (5%) Bihar / MahPatna / Mumbai %20%15%10% TOTAL *Press con - depending on the city where shoot is happening.

Sponsorship Cost Cost Summary Sheet Title SponsorRs. 16 Lacs Presenting SponsorRs Lacs Powered By SponsorRs. 12 Lacs Associate SponsorRs. 10 Lacs