PDO, PGI and Organic F & V analisys and statistics Berlin, Febbruary 8th 2012 Mario Schiano lo Moriello Market analist - ISMEA

F & V from Sicily

WHAT IS QUALITY ? QUALITY is a word with many meanings We have : external quality (colour, shape, etc), inside or internal quality (e.g. sweet, taste, juicy, origin and farming) business quality (availability, trade services) The meaning of QUALITY is subjective In F&V we have QUALITY for: Farmers Packers/sellers Buyers Consumers Very often different subjects are interested by different characteristics of F&V e.g. perfect ripe of Fruit or Veg are different for packers, buyers and consumers

WHAT IS QUALITY FOR F & V ? ASPECT / APPEARENCECOLOUR, SHAPE TASTEFLAVOR, SWEET, AROMA, PERFECTLY RIPE SERVICESFARMS & PACKERS ARE MODERN, EFFICIENT AND RELIABLE PRODUCT YEARLY AVAILABILITYEARLY & LATE CROPS, OUT OF SEASON CROPS TYPICALNESSTHANKS TO SPECIAL FEATURES OF THIS REGION (CLIMATE, SOIL, WATER …)

WHY F & V FROM SICILY ARE QUALITY FOOD ? F&V from Sicily are quality foods thanks to: Climate: sunny climate, high insolation, always mild temperature, variation in temperature that occurs from the highs of the day to the cool of nights, dry climate); Soil type: e.g sandy soils where grow carots of Ispica or volcanic soils where the early potatoes are planted in the plains surrounding Catania; Water: like the Pachino saltwater that gives tomatoes their typical flavour; Typical species and varieties e.g. pistachios, capers, carobs and almonds Traditions. F&V of Sicily guarantees high quality standards from a commercial point of view: Producer’s Organizzations (OPs) are companies that can pack and sell quality produce while guaranteeing appropriate services for buyers : Professionalism and seriousness of commercial agreements Excelent product presentation (packaging) Continuous supplies Modern trasportation logistic, combined use of transportation by road and sea.

5 SENSES FOR 1 UNIQUE PLEASURE You buy and appreciate F&V from Sicily with all five senses SIGHTCOLOUR TASTEFLAVOR TOUCHFRESHNESS SMELLAROMA HEARINGRIPENESS 5 SENSES FOR A UNIQUE EXPERIENCE ! With F&V from Sicily…. Yes you can ! When you take a bite into Sicilian food, you hear the sounds and smell the scents of a wonderful place. If you know Sicily, you know what I mean !

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ORGANIC FARMING: CULTIVATED AREA In Italy, organic farming regards around 9% of total agriculture area (2010) In Sicily, organic area is 16% of total agriculture area

ORGANIC FARMING: CULTIVATED AREA IN SICILY In Sicily, organic area is 225,693 ha, of which 13% is F&V area Organic area = 225,693 ha (100%) F&V area = 28,737 ha (100%)

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PGI & PDO from Sicily Protected Geographical Indication (PGI) Protected Designation of Origin (PDO)

THE CITRUS DISTRICT OF SICILY

Oranges: blonde or bloody always tasty, juicy and sweety Facts & figures (2010) Sicily’s Bloody Orange of Sicily (PGI) Farms: 330 Packers: 57 Surface: ar. 4,000 ha Production: tons Sicily’s Bloody Orange of Sicily (PGI) Farms: 330 Packers: 57 Surface: ar. 4,000 ha Production: tons Orange of Ribera (PDO)

Not only fresh…

… and wellness ready to drink

Lemon of Siracusa and Messina PGI Facts & figures (2010) Lemon Interdonato from Messina (PGI) Farms: 16 Packers: 5 Surface: ar. 35 ha Production: ar 220 tons Lemon Interdonato from Messina (PGI) Farms: 16 Packers: 5 Surface: ar. 35 ha Production: ar 220 tons

Table Grapes PGI of Mazzarrone and Canicattì Facts & figures (2010) Table Grapes from Mazzarrone (PGI) Farms: 6 Packers: 68 Surface: ar. 670 ha Production: ar 2,500 tons Table Grapes from Mazzarrone (PGI) Farms: 6 Packers: 68 Surface: ar. 670 ha Production: ar 2,500 tons Table Grapes from Canicattì (PGI) Farms: 192 Packers: 8 Surface: ar. 1,000 ha Production: ar. 500 tons Table Grapes from Canicattì (PGI) Farms: 192 Packers: 8 Surface: ar. 1,000 ha Production: ar. 500 tons

Grapes of Mazzarrone, monthly availability

Tomatoes of Pachino: Jewels to eat Facts & figures (2010) Tomatoes from Pachino (PGI) Farms: 116 Packers: 23 Surface: ar. 240 ha Production: ar. 1,900 tons Tomatoes from Pachino (PGI) Farms: 116 Packers: 23 Surface: ar. 240 ha Production: ar. 1,900 tons

Green Pistachios of Bronte PDO: green gold of Etna Facts & figures (2010) Pistach from Bronte (PDO) Farms: 11 Packers: 2 Surface: ar. 125 ha Production: ar. 1 ton Pistach from Bronte (PDO) Farms: 11 Packers: 2 Surface: ar. 125 ha Production: ar. 1 ton

Prickly pear PDO: dessert fruit from desert Facts & figures (2010) Prickly pear (PDO) Farms: 12 Packers: 8 Surface: ar. 75 ha Production: ar. 70 ton Prickly pear (PDO) Farms: 12 Packers: 8 Surface: ar. 75 ha Production: ar. 70 ton

Caper of Pantelleria island PGI: tasty gems, mediterranean flavor ! Facts & figures (2010) Caper of Pantelleria Island (PGI) Farms: 156 Packers: 2 Surface: ar. 165 ha Production: ar. 81 ton Caper of Pantelleria Island (PGI) Farms: 156 Packers: 2 Surface: ar. 165 ha Production: ar. 81 ton

Early carrot of Ispica PGI: crunchy sweet Facts & figures (2010) Early carrot of Ispica (PGI) Farms: 16 Packers: 14 Surface: ar. 340 ha Production: n.a. Early carrot of Ispica (PGI) Farms: 16 Packers: 14 Surface: ar. 340 ha Production: n.a.

Table olive Nocellara of Belice PDO Facts & figures (2010) Table Olive Nocellara of Belice (PDO) Farms: 40 Packers: 6 Surface: ar. 370 ha Production: ar 92 tons Table Olive Nocellara of Belice (PDO) Farms: 40 Packers: 6 Surface: ar. 370 ha Production: ar 92 tons

Peach of Leonforte PGI:

Cherry of Etna PDO