Bill Spence, M.S., LPC Transforming Live Counseling Center LIFE

Bill Spence, M.S., LPC Transforming Life Counseling Center LIFE BILL SPENCEWORK/EDUCATION BIO 11 years Manufacturing Industry – Cessna Aircraft & Collins Industries Labor Relations Mgr, VP Human Resources, President Bus & Coach Division 16 years Retail Industry - Love’s Stores VP Human Resources, VP Operations 4 years Marketing & Distribution Industry - Pepsi Director of Marketing, General Manager 10 years Communications & Media Industry - Clear Channel Radio Director of Integrated Marketing & Online Marketing Education: BA Wichita State University MSCP Southern Nazarene University Licensed Professional CounselorOwner: Transforming Life Counseling Center

Bill Spence, M.S., LPC Transforming Life Counseling Center LIFE MARKETING DEFINED Marketing is essentially about marshalling the resources of an organization So that they meet the changing needs of the customer on whom the Organization depends --- Palmer Marketing is not only much broader than selling, it is not a specialized activityat all. It encompasses the entire business (Agency, Clinic or Individual). It is the whole business (Agency, Clinic, or Individual) seen from the point of view of the final result, that is, from the customer’s (Clients, Patients) point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise. --- Drucker

Bill Spence, M.S., LPC Transforming Life Counseling Center LIFE TARGET MARKETING A target market or target audience is a group of customers (clients) that the business has decided to aim its marketing efforts and ultimately its merchandise (service). [1] A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product (service), place (geographic location), promotion(offering) and price (fee) are the two elements of a marketing mix strategy that determine the success of a product (service) in the marketplace. - Wikipediatarget audiencebusinessmarketingmerchandise [1]marketing strategyproductplacepromotionpricemarketing mix strategy marketplace

Bill Spence, M.S., LPC Transforming Life Counseling Center LIFE MARKETING TYPES Traditional - Print: Primarily newspapers & magazines - can focus on specific audience geographical and/or categorical. Newspaper circulation continues to decrease. Magazines - advertising or message must be prepared far in advance for distribution. - Direct Mail: Decreased more than any other traditional marketing, postcards, brochures, flyers, etc. - Television: Reaches the largest number of people in the shortest time frame. Very high cost, but carries with it a prestige. - Radio: Reaches the largest number of people in the shortest time frame. Cost is much less than television or even major newspapers. - Telephone: Typically left for fundraising, political, and research. Marketing uses have decreased with the op-out law. - Word of Mouth: Small audience, but usually has the most staying power.

Bill Spence, M.S., LPC Transforming Life Counseling Center LIFE MARKETING TYPES Promotional Examples - Therapy, & Support & Groups: Market to your Target Market, may also include the broader based community - Educational Groups: e.g. TLCC’s Marriage Mentoring for Churches & Parent University for community schools - Organizations Community & Professional: Chamber of Commerce, Oklahoma Counseling Association, Treatment Centers, Mental Health Clinics, Schools, Medical Offices, Churches, National Associations - Cold Calling: Face to face, telephone, letter writing, brochures, flyers, advertising, , social networking - Client & Counselor Referrals: Small audience, but usually has the most staying power.

Bill Spence, M.S., LPC Transforming Life Counseling Center LIFE MARKETING TYPES Online/E-Commerce Less expensive generally than Traditional Marketing Types and is the fastest growing marketing/advertising type. - Websites: Banners, Video, Keywords - URL linked to the Marketer/Advertiser Click-through = pennies to hundreds of dollars - E-Commerce Newsletters/ Blasts Specific databases from the user registering with op-out and/or op-in Different from Spam - Online Guides: Similar to Yellow Pages, Directories e.g. Counseling Services - Texting: Mobile Phone Messaging

Bill Spence, M.S., LPC Transforming Life Counseling Center LIFE MARKETING TYPES Social Networks *Wikipedia April 18, 2009 Network NameUsers (Million)Descriptor My Space253Owned by Interactive Facebook200Private Windows Live120Formerly MSN Spaces HABBO117Teens worldwide Friendster 90No longer popular in US Tagged.com 70General Orkut 67No longer popular in US Flixler 63Movies/Private Reunion.com 51 Classmates 50 BEBO 40BlogEarlyBlogOften Linkedin 35Business You TubeNo data availVideos BloggerNo data availBlogging SkypeNo data availWebcasting over phone TwitterNo data availmicroblogging

Bill Spence, M.S., LPC Transforming Life Counseling Center LIFE Website Marketing Sample Sites Transforming Life Counseling Center Oklahoma Mental Health Counselors Association Tara Fritsch LMFT University of California Los Angles

Bill Spence, M.S., LPC Transforming Life Counseling Center LIFE Summary USING YOUR RESOURCES 1. Traditional Marketing 2. Online Marketing 3. Promotional Marketing 4. State & National Resources 5. Social Networks 6. All Areas of the Enterprise (Individual, clinic, or agency) – Drucker