TOP IMPORTING COUNTRIES

PER CAPITA CONSUMPTION SOUTH ASIA 2

3 PAKISTAN BLACK TEA IMPORTS 2015 Above is Legal PTA Data. Around 45,000 Tons of Kenyan teas also come to Pakistan through other routes.

MARKET SEGMENTATION 4

CONSUMPTION BY FORMAT 6

INTERESTING FACTS 7 Consumption Increasing at the rate of Population Growth (1.46%) Total Net worth of retail market highly dependent on Kenyan Tea prices Low quality teas imports have declined rapidly in last 5 year Consumer getting Health Conscious and demanding better quality Produces Green Tea is still small but rapidly growing on Health and Fitness platform Consumer moving from total loose tea to branded products (first regional and than national/global) Growing Middle class with improving income level Decent Pace of Urbanization High penetration of Digital Media (mainly through mobile devices)