LINDA IROEGBU / SOPHIA RUDNAY. Young Lions 2013 MEDIA Competition...into the lives of the less privileged and into the offices of top managers with Sonne.

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Presentation transcript:

LINDA IROEGBU / SOPHIA RUDNAY

Young Lions 2013 MEDIA Competition...into the lives of the less privileged and into the offices of top managers with Sonne International! Problem  How do we generate more awareness about Sonne International and their projects?  How do we access decision makers for long- term partnerships? Solution Informing and sensitizing in a fun way Differentiation from other NGOs Using an innovative approach „KNOWLEDGE BRINGS RELIEF“…

Young Lions 2013 MEDIA Competition Realization of innovative ideas Implementation in selected media channels Combining a serious topic with a recreational touch RULES OF THE GAME!

Young Lions 2013 MEDIA Competition Utilising different touchpoints to target the audience through media beyond advertising Business Class Clothes hanger IT‘S YOUR TURN!

Young Lions 2013 MEDIA Competition  Panel discussion  Networking  Meet and Greet with Sonne International ROLL THE DICE to success! EINLADUNG Informationsevent „Best Practices CSR“ EINLADUNG Informationsevent „Best Practices CSR“ Long-term partnerships

Young Lions 2013 MEDIA Competition PLAYING YOUR CARDS RIGHT! Print (30%) Online (20%) Mobile Advertising (20%) Touch Points (10%) Newsletter Website Mobile App Social Media PR „Talk on executive floor“ Networking Events (20%) PAID EARNED OWNED

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