Approaching Multiple Application Stores as an Eastern Company

2000 First Developed Mobile Games in Korea

Do we have to go global?

 Carriers were our customers  Market was closed  Distribution was fragmented  Devices were fragmented Work for Global Publishers

2006 First Published Mobile Games Directly in US

Do we have to go global?

 iPhone  Market was Open  Distribution was Worldwide  One Device New Opportunity!

We fought against 600 companies for 10 years in Korea to be on top. I’m confident we will succeed.

Launched Baseball Superstars

Surveys & Profiling

Lite Editions & Sales

What’s Next?

Build Flight Control?

$0.99 Cent Games  Stiff Competition  Bottom Up Projects  Difficult to Build Corporate Strategy

RPG

 High Cost for Indie Developers  Lower Priority for Big Publishers  Healthy Demand from Customers  High Value Products

No Big Heads? No Short Legs? Path of a Warrior, 2007Original Version of Path of a Warrior, 2006

No Big Heads? No Short Legs?

Social Media Channels

Videos

Viral Effects of Videos Across Age replies to Butterfly Girl

Press Releases

Getting Featured

RPG! RPG! RPG!

ILLUSIA

 More Markets  More Distribution  More Devices Multi-Platform Strategy

Samsung Application Store Multiple Application Stores

Platform Screensizes

BADA Mobile PhoneSmartphonesMobile ConsoleConsole/PC JAVABB BREW WIPI WM Android iPhone PSP Mini DSiWareZeebo XBLA Casual PC Development Complexity Laser Focus Distribution Focus Development Focus Brand Focus FB Platform Development Strategy

Multi-Platform Development

GAMEVIL Sales Figures

 App Stores  Social Media  Platforms Easy to Build Global Brands 2010

Our Journey Continues

Adapt to Changes Create Great Games Don’t Give Up

Thank You!