 What is a CRM  Uses of a CRM  What is Data Mining  Data Mining Tasks  How a CRM Utilizes Data Mining  Companies who Use CRM Data Mining

 Customer Relationship Management  Goals  Benefits

 Sales Trends  Market Groups

 Discovery  Data Warehousing  Customer Trends

 Anomaly Detection  Association Rule Learning  Clustering  Classification  Regression  Summarization

 Errors  Trend Recognition

 Usage of Data by Departments

 Facebook  Apple  Amazon  Google  Martins (Indiana, PA)  Giant Eagle