FEASIBILITY ANALYSIS Andrea L. Barnes Eastern University Field Research Project

INTRODUCTION  Product- Peak-2-Go  An electronic peak flow meter designed to plug into the data port of cellular phones  Accompanying cellular phone app to interpret and track data from the peak flow meter  App allows users to trend their measurements over time  Data can be sent to physician if desired

CONCEPT MODEL © Gaurav, 2014

PRODUCT DESIRABILITY  Reviewed product idea with: Pulmonologist, Respiratory Therapist, Two Adult Asthmatics, and One Adult with Alpha-1 Antitrypsin Deficiency  Product Strengths: Physician monitoring, Ease of use, Potential for insurance coverage  Product Concerns: Information transmission security, Cleaning of the device, Device transferability  Overall desire to test a prototype device

PRODUCT DEMAND  SurveyMonkey survey sent to 30 individuals with Alpha-1 Antitrypsin Deficiency  83% response rate  60% of respondents likely to purchase the Peak-2-Go product  One concern expressed as to cost of product

INDUSTRY ATTRACTIVENESS  Few competitors in the market  Current apps on the market are not integrated with peak flow meter  Growth in the mobile health app marketplace

ORGANIZATION FEASIBILITY  Registered nurse with experience in respiratory disorders  Personal interest  Informatics and coding experience  Mentors available to serve as resource

FINANCIAL FEASIBILITY  Start-up costs:  Create code: $500,000/$250,000  Production costs: $1 million  Other expenses: $1 million  Total Costs: $2.5 million  Similar product on the market- AsthmaMD  Over 500,000 downloads

OVERALL FEASIBILITY  Results point to the product being a favorable business to pursue  Steps to pursue  Further research  Find investors  Develop prototype

REFERENCES  AsthmaMD. (2014). About. AsthmaMD: Track. Control. Live Better. Retrieved from  Comstock, J. (2013, March 14). Report: 1.7B to download health apps by MobiHealth News. Retrieved from /  Conn, J. (2013, December 14). No longer a novelty, medical apps are increasingly valuable to clinicians and patients. Modern Healthcare. Retrieved from  Goedert, J. (2012, June 12). Kalorama tracks mobile medical app market. HealthData Management. Retrieved from applications-market-kalorama htmlhttp:// applications-market-kalorama html  Gaurav. (2014). Smartphone compatible peak flow meter for asthma patients. DamnGeeky. Retrieved from asthma-patients.htmlhttp:// asthma-patients.html  iHealth Beat. (2013, September 12). Reports predict significant growth in mobile health market. News Archive. Retrieved from significant-growth-in-mobile-health-markethttp:// significant-growth-in-mobile-health-market  Thomas, C. (2011, March 6). How much does it cost to develop an app? The Ultimate Step-By-Step Guide. Retrieved from  U.S. Food and Drug Administration. (2010, August 31). FY 2003 and FY 2004 unit costs for the process of medical device review. Medical Devices. Retrieved from erFeeandModernizationActMDUFMA/ucm htm erFeeandModernizationA