Spanning the Ages Fashion and Age

Age? Is it a dirty word in Fashion? What is the pervailing beauty ideal in media? Age appropriateness and dressing? Dressing and grooming lifecycle?

Ageism in America Ageism: The denial of basic human rights to older people. One of the most pervasive prejudices across human society. Less acknowledged than racism and sexism Harmful prejudice that negatively affects older Americans. Entails widespread mistreatment, including stereoptypical and degrading images

Ageism in America Other mistreatment:  Physical and financial abuse  Unequal treatment in the workforce  Denial of appropriate medical care and services

Oh grow up? Not if you want to stay employed, you don’t!  Looking hip is not just about vanity anymore, it’s critical to every women’s personal and financial survivial.   How Not to Look Old  by Charla Krupp

Think about the title of this book Wouldn’t many people shun a book if it were titled: How Not to Look Jewish How Not to Look Gay  Nice Resume. Have you considered Botox  by Natash Singer

Ageism in Action  The success of How Not to Look Old indicates that popular culture is willing to buy into ageism as an acceptable form of prejudice.   Nice Resume. Have you considered Botox  by Natash Singer

Oh grow up? Not if you want to stay employed, you don’t!  Those who are held up as models of ageing well are those who are not seen to age.   Seductiveness of Agelessness  by Dr. Molly Andrews.

Oh grow up? Not if you want to stay employed, you don’t! About Senator Clinton runing for president:  Will Americans want to watch a woman get older before their eyes on a daily basis? And that woman is not going to want to look like she’s getting older, because it will impact poll numbers  Rush Limbaugh.

Oh grow up? Not if you want to stay employed, you don’t! About Senator Clinton runing for president:  Will Americans want to watch a woman get older before their eyes on a daily basis? And that woman is not going to want to look like she’s getting older, because it will impact poll numbers  Rush Limbaugh.

Rosellini confronts ageism head on!

Reaching women of all ages makes good fashion CENTS!!! The first wave of Baby Boomer women are now in their 50s and early 60s. (Baby Boomer Magazine)

Reaching women of all ages makes good fashion CENTS!!! Women born between 1946 and More than 40 million Baby Boomer women in U.S. The fastest-growing demographic. Source: Boom, by Brown and Osborn

“Woman 40+ are increasingly establishing herself as the power consumer of today.”

Marketing Success Stories that have captured Boomer Women