Click to add text © 2013 IBM Corporation Smarter Analytics IBM Academic Initiative August, 2013

© 2013 IBM Corporation Analytic Job Roles and Curriculum Today’s Agenda Industry Perspective Nick Kadochnikov IBM Executive Program Manager – Business Analytics Transformation Meredith Stowell North America IBM Academic Initiative Manager University Example Amit V. Deokar Associate Professor of Information Systems College of Business & Information Systems Dakota State University

© 2013 IBM Corporation have major skill gaps in mobile, business analytics, and security * Includes business analytics, mobile computing, social business, and cloud computing Sources: IBM Tech Trends report 2012, Enterprise Strategy Group, CompTIA report a skills shortage in the ability to manage information Among organizations worldwide today… has all the skills it needs to be successful applying advanced technology* for business benefit An acute shortage of skills threatens our ability to address emerging opportunities and risks

© 2013 IBM Corporation4 Obstacles to Big Data Source: Analytics: The real-world use of big data, a collaborative research study by the IBM Institute for Business Value and the Saïd Business School at the University of Oxford. © IBM 2012 ExecuteEngageExploreEducate Respondents were asked to identify the top obstacles to big data efforts within their organization. Responses were weighted and aggregated. Box placement reflects the degree to which each obstacle is dominant in a given stage. Total respondents n = 973 Articulating a compelling business case Understanding how to use Big Data Management focus and support Data Quality Analytics Skills Technical Skills Skills and Processes Need to Evolve as Organizations Move through Big Data & Analytics Adoption Stages

© 2013 IBM Corporation A Broad Range of Skills Categories are in Demand for “Big Data” Mathematical and operations research to develop analytics algorithms Domain strategy skills to develop the right questions, determine which data is important Visualization skills to interpret data and present in meaningful ways Data experts to manipulate and integrate big data Tool developers to mask the complexity of data and analytics to lower skill boundaries Executive and management skills to know when and how to use data for making decisions

© 2013 IBM Corporation IBM clients consistently mention four key skills they look to hire The Business Analyst Applies business intelligence, predictive analytics, and other techniques to turn information into business insight Source: IBM Tech Trends report 2012 The Data Scientist Combines the skills needed to collect, store, manage, and understand patterns and trends in data The Cyber Security Professional Requires a broad portfolio of security skills and systems thinking applied to business priorities The Next Generation Software Engineer Employs the skills and methodologies needed to keep pace with the rapidly evolving software engineering discipline Analytics and Big Data 60% of enterprises face a shortage of business analytics skills today 40% of enterprises report a skills shortage in ability to manage information 39% of organizations adding IT staff plan to hire information security professionals 65% of enterprises face a shortage of mobile development skills today Information SecuritySoftware Engineering & Mobile Dev

© 2013 IBM Corporation Business Analysts combine deep analytics skills with strong communication skills and strategic mind set to transform data into a competitive asset. Discipline incorporates skills across: Data Driven Business Strategy Industry specific experience Critical & Analytical Methods Analytics Driven Decision Making Communicate Analytical Findings Understanding of legal & ethical implications of data analysis Example Programs: Common titles: Business Analyst Data Analyst Market Analyst Financial Analyst Supply Chain Analyst Business Planning Business Strategist 7 MS in Business Analytics MS in Marketing Analytics Certificate for Business Analytics Undergraduate Majors and Minors

© 2013 IBM Corporation8 Closing the Skills Gap with Big Data & Analytics Education

© 2013 IBM Corporation Sample Analytics Programs Business Analytics, Predictive Analytics Deep Computing AnalyticsInformation Architecture, Data Science Business School (DePaul, Fordham, Ghent, Yale) Engineering, Math or Computer Science (NCSU) Computer Science or IT Mgmt (Boston U, U Lyon, Syracuse U) Knowledge Discovery Decisions in Market Mgmt Customer Relationship Mgmt Analytic Tools for Business Data Mining & Analysis Business Intelligence Image Analysis & Visualization Precision Marketing Predictive Analytics Internet and Interactive Mktg Data Querying & Reporting Advanced Data Analytics Inventory Management Supply Chain Optimization Channel Performance Policy, Security, Privacy Analytic Tools & Techniques Data Querying & Reporting Data Cleaning Statistical Programming Data Mining Geospatial Data Analytics Data Visualization Multiple Linear Regression Logistics Regression Forecasting Linear Programming Advanced Modeling Statistical Methods for Process Improvement Data Privacy & Security Advanced Data & Text Mining Financial Analytics Risk Analytics Information Structures Quantitative Methods Database Design Information Systems Analysis & Design IT Strategy & Management Data governance & Security IT Security Policies and Procedures Data Mining for BI Design & Implement Data Warehouse Analysis & Information Mgmt Enterprise Architecture Enterprise Information Design Analytics and Info Mgmt Database Administration

© 2013 IBM Corporation Shape Broad Interdisciplinary Curricula  Integrate analytics and industry knowledge  Build T-shaped individuals that are deep in industry and broad across analytics or deep in analytics and broad across industries  Include People Skills, Communications, Critical Thinking, Systems Thinking Government Financial Management General Business Telco Insurance CPG E&U Retail C&P Pharma Healthcare Electronics T&T Auto M&E A&D Business Analytics Information Architecture Deep Computing Advanced Analytics

© 2013 IBM Corporation IBM Smarter Analytics is a holistic approach that turns information into insight and insight into business outcomes. with confidence at the point of impact to optimize outcomes see, predict and shape business outcomes your organization around information AlignAnticipateAct Deploy an information and big data strategy that flows from your business strategy.  Big Data Platform  Data Warehousing  Information Integration and Governance  Data Management  Enterprise Content Management  Defensible Disposal Leveraging business analytics to deliver actionable insights  Business Intelligence  Performance Management  Predictive and Advanced Analytics  Risk Analytics  Sentiment Analytics  Big Data Analytics  Content Analytics  Web and Digital Analytics  Online Benchmark  Spend Analytics Embed analytics into your processes and empower a culture of data-driven decision making  Decision Management  Advanced Case Management  Digital Marketing Optimization  Cross-channel Selling and Marketing  Pricing, Promotion, and Assortment Optimization  Marketing Performance Optimization  Supply Chain Optimization  Organization and Workforce Transformation Transform Learn

© 2013 IBM Corporation12 The IBM Academic Initiative is designed to grow skills needed to build a Smarter Planet Since inception in 2004: 37,000 faculty across 13,000+ institutions have participated in the Academic Initiative, teaching 130,000 courses to 3.8M students Extensive assets and community resources to develop world-class curricula No charge access to IBM technology & tools Real-world cases and experiential learning Activities to connect students to an ecosystem of industry partners Faculty Knowledge Exchange Helping faculty provide experiential learning relevant to high growth market areas where job growth is brisk ibm.com/academicinitiative

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