Persuasive Writing and Advertising What’s the connection??

Appeal to Audience Both persuasive writing AND advertising consider the audience of their work. For example, when we read a letter-to-the-editor about adopting pets from the pound, who was the audience? Who is the audience in this ad? e=google&keyword=orpet+insurance&match_ type=&gclid=CKaPqPbEqJkCFRk_awodCiLSqA e=google&keyword=orpet+insurance&match_ type=&gclid=CKaPqPbEqJkCFRk_awodCiLSqA

About the Pet Plan Ad… Who is the advertiser trying to convince? What are similar tactics you have seen used in persuasive writing?

Advertising Techniques Advertisers all use similar techniques to “hook” their viewer. Recall our discussion on leads (hooks) in persuasive writing. Please write down any similarities you think of for our discussion.. Consider these techniques…

Advertisers Appeal By.. Using funny jokes or situations Appealing to emotion Using famous faces Using graphs and facts

Today’s Agenda: Discuss link between advertising techniques and persuasive writing techniques Visit the technology lab and visit the PBS Kids advertising strategies website