Panel Discussion: Retail Optimization: The Outside-The-Store Consumer Experience April 6, 2016.

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Presentation transcript:

Panel Discussion: Retail Optimization: The Outside-The-Store Consumer Experience April 6, 2016

Missouri Lottery: Mapping the Customer Journey

Customers Move Through A Continuum From Awareness, Consideration, Conversion and Loyalty

How Can Lotteries Leverage Mobile Apps?

Mobile App Customer Engagement = Customer Retention

Mobile App Wallet 1 in 5 smartphone users will use mobile payment by end of 2016.

Beacon Technology = Proximity Marketing At Retail

How Can Lottery Loyalty Programs Increase Traffic At Retail?

Customer Relationship Management Strategy CRM

Social Strategy

Lottery Omni-Channel

Account-Based Wagering (ABW)

Thank You

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