TEAM 1 PETRA SILVIA BART THOMAS Ryanair – What’s next?

Changes that Ryanair’s growth has caused in the air industry as a whole + more competitive markets better connectivity / strong networks available flights for everybody - it’s all about tickets price / lower quality of services staff looses high status

O’Leary ‘free flight’ model PUBLICITY STUNT! Very good idea Not viable model

Innovative ideas - special prices for students under 26 years old - one extra euro to price ticket so you could have the chance to go in the cockpit - pay extra for special seats behind the pilot - special place in airport for last-minute flights - questionnaire during flights - ‘Coca-Cola’ seats - points for every trip you take – at X points one free - free tickets for BEST members

Alternative strategies airports closer to the city / provide bus service ‘Ryanair Premium’ for rich people – high quality services

How to improve public image Better website A mascott Adverts (on tv, radio, banners)– helping people to know more about this company Create a ‘Ryanair’ tune Focus on safety: be the cheapest and the safest

Customer care Professional crew / speaking english Relaxation services Presentation during the flight Sell maps / touristic guides

SWOT : RyanAtlantic Strenghts - cheap - there is a market to conquer - famous - the biggest in term of passenger Weaknesses - no experience with long flights/ flying during the night - doesn’t fit close with the company state of mind Opportunities - more traffic; profit - stronger market position - sell more food during the flights Threats - losing image of low cost - no market in USA to fly with Ryanair - USA is afraid of terrorism

Traditional high-cost business models that may lead to ‘low- cost driven’ market ‘RyanPhone’ : mobile phones – for cheap international calls Plastic / eyes surgery ‘RyanEye’ – cheap glasses

That's all Folks!