ILAC and APLAC Marketing Resources to help you promote accreditation and the MRAs to Regulators (and other stakeholders)

Promotional Tools

Guidance Documents / Primers Developing Promotional Material for Your Organisation Promoting Laboratory Accreditation Using Surveys In Efforts To Promote Laboratory Accreditation Organising awareness campaigns on laboratory accreditation and its benefits

Presentations ACCREDITATION EXPLAINED ACHIEVING A STRATEGIC FOCUS FOR ILAC HOW DOES USING AN ACCREDITED LABORATORY BENEFIT GOVERNMENT AND REGULATORS? THE ADVANTAGES OF BEING AN ACCREDITED LABORATORY

Presentations THE ROLE OF ILAC WHY BECOME AN ACCREDITED LABORATORY? WHY USE AN ACCREDITED LABORATORY?

ILAC Background Briefing ‘ Cut and Paste ’ tool to assist Members in the creation of: –Writing Press articles and releases –Conducting briefings with the press –Creating pages on your website –Creating brochures –Preparing powerpoint presentations –Drafting letters or s

ILAC Background Briefing Standard drafted text on: –Accreditation –ILAC –the Arrangement –specific sections that are relevant for: The general public Government and Regulators Businesses ‘ Accreditable ’ Organisations

Success Stories Ever-expanding list of real examples to illustrate the value of the Arrangement Can be used to strengthen: –Letters –Brochures –Presentations etc.. All encouraged to use them (or to add to them)

The CDMA (Code Division Multiple Access) Certification Forum has published a 2005 version of their "Testing Facility Authorization process" which relies heavily on having its Candidate Testing Facilities accredited by accreditation bodies recognized under the ILAC MRA General Electric has begun to accept laboratories accredited by A2LA by virtue of A2LA's signatory status within the ILAC MRA. For example… For example..

No need for costly re-calibration thanks to the ILAC MRA Daewoo Shipbuilding & Marine Engineering Company Ltd. (DSME) successfully won a US$400 million contract. KOLAS’ participation in the ILAC MRA was of huge benefit to DSME, as there was no need for duplication of calibration tests. DSME estimates that if their calibration reports had not been accepted, an additional US$10 million would have been budgeted for the project, reducing the international competitiveness of DSME. The Korean manufacturer views its laboratory’s accreditation status, and KOLAS’ participation in the ILAC MRA, as offering clear and measurable benefits to its profitability. For example..

International Accreditation Day

Suggested ideas for raising awareness of IA Day with Regulators Link your website to the International Accreditation Day area of the ILAC site Use the poster in your offices. Send to regulators. Send an e-version of the poster to regulators, clients and stakeholders Encourage customers and stakeholders to publish the poster and link on their website Publish the press release in your newsletter or in the trade press. Send to regulators. Organise activities in your organisation to promote the awareness of accreditation such as a company event. Invite regulators…..or even better, ask if they would like to host an event!

International Accreditation Day 2009 June 9 th 2009 Theme - Competence The ILAC MCC will collate all activity that took place in 2008 with a view to sharing good ideas This will be published on the intranet Similar supporting tools

ILAC and APLAC Resources Resources to help you !