ENGAGING UNIVERSITY ADVANCEMENT PARTNERS IN YOUR OTR PROGRAM BRETT BRUNER DIRECTOR OF FIRST YEAR EXPERIENCE/PERSISTENCE & RETENTION FORT HAYS STATE UNIVERSITY NODA: THE ASSOCIATION FOR ORIENTATION, TRANSITION & RETENTION IN HIGHER EDUCATION 2015 REGION IV CONFERENCE | ST. LOUIS, MO
OVERVIEW Learning Outcomes Background Information Brainstorming of Attendee Goals The Mission of Orientation, Transition & Retention Programs The Mission of University Advancement Programs Sharing of the FHSU Experience Alumni Relations Development & Fundraising Community Relations Collective Brainstorming Moving Forward
LEARNING OUTCOMES As a result of attending this educational session, participants will: Compare & contrast the missions of OTR programs and university advancement initiatives. Articulate the role that advancement staff members can play in OTR initiatives. Identify 1 new advancement partner with whom to collaborate and/or 1 new strategy to implement to engage an advancement partner.
BACKGROUND INFORMATION
BACKGROUND INFORMATION: OFFICE OF FIRST YEAR EXPERIENCE/PERSISTENCE & RETENTION Learning Communities 13 LLCs, 2 Mentorship Suites & 1 Residential Themed Floor Learning Community Ambassadors LLC & P4 Peer Mentors Marketing, Publications & Recruitment Summer Welcome Series LC Orientation (August) Learning Communities 13 LLCs, 2 Mentorship Suites & 1 Residential Themed Floor Learning Community Ambassadors LLC & P4 Peer Mentors Marketing, Publications & Recruitment Summer Welcome Series LC Orientation (August) Extended Orientation Initiatives Summer Send-off Events Summer Transition Series – Hangouts & Webinars First-year Outdoor Orientation Trip TigerConnect Golden Beginnings Pre-Orientation Programs – Horizons (Diversity) & Serve2Succeed (Volunteer) International Launch Orientation Experience Extended Orientation Initiatives Summer Send-off Events Summer Transition Series – Hangouts & Webinars First-year Outdoor Orientation Trip TigerConnect Golden Beginnings Pre-Orientation Programs – Horizons (Diversity) & Serve2Succeed (Volunteer) International Launch Orientation Experience FYE Student Leadership Orientation Coordinators, Team Leaders & Leaders Tiger Impact Welcome Coordinators & Leaders Parent & Sibling Orientation Leaders UNIV 101 Peer Success Coaches Golden Beginnings Guides FYE Student Leadership Orientation Coordinators, Team Leaders & Leaders Tiger Impact Welcome Coordinators & Leaders Parent & Sibling Orientation Leaders UNIV 101 Peer Success Coaches Golden Beginnings Guides New Student Orientation Programs Tiger STRIPES: Freshman/Transfer Orientation & Pre-Enrollment Parent/Family Orientation Track Future Tiger Program (Sibling Track) Tiger Impact: Fall Orientation Weekend Spring New Student Orientation New Student Orientation Programs Tiger STRIPES: Freshman/Transfer Orientation & Pre-Enrollment Parent/Family Orientation Track Future Tiger Program (Sibling Track) Tiger Impact: Fall Orientation Weekend Spring New Student Orientation University Retention Initiatives ACCESS to Success—Student Success Plan TigerIQ (Starfish) Early Alert Warning System Mid-Semester Withdrawn & Semesterly Not Returning Student Surveys 20th Day Retention, Students of Color Data, & Mid-Term Grades Reporting It Just Takes 1 Campaign Retention SELFie Parent Referral System Spring CREW (Collegiate Recovery Workshop) University Retention Initiatives ACCESS to Success—Student Success Plan TigerIQ (Starfish) Early Alert Warning System Mid-Semester Withdrawn & Semesterly Not Returning Student Surveys 20th Day Retention, Students of Color Data, & Mid-Term Grades Reporting It Just Takes 1 Campaign Retention SELFie Parent Referral System Spring CREW (Collegiate Recovery Workshop) Family Engagement Family Association Family Webinars (year-round – 5 total) Family of the Year Recognition Fall Family Weekend Winter ‘Lil Sibs Weekend Spring Family Reunion Brunch Student Emergency Assistance Fund Family Engagement Family Association Family Webinars (year-round – 5 total) Family of the Year Recognition Fall Family Weekend Winter ‘Lil Sibs Weekend Spring Family Reunion Brunch Student Emergency Assistance Fund FYE & Transition Programs UNIV 101 Freshman Seminar First 40 Days at Fort Hays—First 6 Weeks of Welcome #UatFHSU Tigers in a New Territory (out-of-state students) First Year Photo Project curriculum The Lighthouse Project (first-generation students) First Year Scholars Recognition Post-Traditional Student Orientation Core2Campus FYE & Transition Programs UNIV 101 Freshman Seminar First 40 Days at Fort Hays—First 6 Weeks of Welcome #UatFHSU Tigers in a New Territory (out-of-state students) First Year Photo Project curriculum The Lighthouse Project (first-generation students) First Year Scholars Recognition Post-Traditional Student Orientation Core2Campus Transfer Engagement Tau Sigma Transfer Honor Society Transfer Student Associates Transfer Network Living Experience Transfer Engagement Tau Sigma Transfer Honor Society Transfer Student Associates Transfer Network Living Experience Second Year Experience Year FHSU Second Year Experience Year FHSU
BACKGROUND INFORMATION: PRESENTER EXPERIENCE WITH UNIVERSITY ADVANCEMENT Advancement Experience:Member, Emporia State University Alumni Association Board of Directors Member, ESU Alumni Association Board – Executive Committee Chair, ESU Alumni Association Board – Alumni Relations Committee Chair, ESU Alumni Association Board – Alumni Awards Selection Committee Member, ESU Foundation – National Campaign Committee Alumni Mentor, ESU School of Business Past President, ESU Alumni Association – Western Kansas Chapter Alumni Mentor, University of Central Missouri Alumni Association Doctoral Intern for University Advancement – Emporia State University Program Reviewer, NASPA Student Affairs Fundraising & External Relations Conference
WHY ARE YOU HERE?
THE MISSION OF OTR PROGRAMS: CAS STANDARDS FOR ORIENTATION PROGRAMS (OP) OP must facilitate the transition of new students into the institution; prepare students for the institution’s educational opportunities & student responsibilities; and initiate the integration of new students into the intellectual, cultural & social facets of the institution. OP must collaborate with colleagues & departments across the institution to promote student learning & development, persistence & success. OP must inform students about the institution’s history, traditions & culture to facilitate affinity & integration. OP must reach out to reach out to relevant individuals, groups, communities & organizations internal & external to the institution to collaborate to assist in offering or improving programs & services to meet the needs of students & other constituents to achieve program & student outcomes.
THE MISSION OF UNIVERSITY ADVANCEMENT PROGRAMS CASE PRINCIPLES OF PRACTICE FOR ALUMNI RELATIONS Alumni relations professionals lead strategic decisions & then perform roles serving their institutions & alumni including the following: Championing the institution’s mission Encouraging & fostering alumni involvement with their institutions Building long-term relationships with alumni & other constituencies Engaging with the research agenda Critical collaboration includes partnerships with admissions, career services, athletics & student affairs. Engagement Principles: Inform: educate students about their future responsibilities & opportunities as alumni Involve: involve students with alumni programs, services & events
THE MISSION OF UNIVERSITY ADVANCEMENT PROGRAMS CASE PRINCIPLES OF PRACTICE FOR FUNDRAISING Philanthropy: a voluntary exchange in which the values & aspirations of donors are matched with the values & aspirations of those they benefit Fundraising professionals work on behalf of those served by their institutions during the exchange of values & represent their institutions to donors, volunteers & the larger public. Ethical Principles: Personal Integrity Confidentiality Public Trust Disclosure Compensation
THE MISSION OF UNIVERSITY ADVANCEMENT PROGRAMS: AIA/NACUBO PRINCIPLES OF COMMUNITY PARTNERING Build relationships – don’t just “show up” at community meetings to brief those about events & issues on campus Mutual benefit – give equal weight & attention to institutional & community goals Local representation – community partnering needs to be done with the recognized community governance organizations, not just interested and/or active individuals Neighborhood identity – recognition that each neighborhood is different & form multiple partnerships to pursue each unique common agenda City relationships – resolve differences before going to the city
SHARING OF THE FHSU EXPERIENCE: ALUMNI RELATIONS Tiger Stripes: Freshman/Transfer Orientation & Pre-Enrollment Days Introduction of TGOF Traditions Tour Alumni Association host of VIP (Very Important Parent) Reception
SHARING OF THE FHSU EXPERIENCE: ALUMNI RELATIONS Summer Send-off Events Unique look & feel Standardized “program” New Student, Family & Alumni Table Trivia Competitions Alumni introducing & leading the fight song Local gifts donated by the local alumni chapter Transition Program: First 40 Days (welcome weeks) – Hallmark Track Tiger Tales: Tiger Traditions – hosted by Tigers4Ever
SHARING OF THE FHSU EXPERIENCE: DEVELOPMENT & FUNDRAISING CASE ASAP’s Student Engagement & Philanthropy Month February Class of 2017 & FYE Student Leader Thank You Photo Shoot Student Awareness Luncheon/End of FYE Celebration Parent & Family – Student Emergency Assistance Fund Donor gift – First-Year LLC Co-Curricular Experience Travel Grants
SHARING OF THE FHSU EXPERIENCE: ALUMNI RELATIONS & DEVELOPMENT/FUNDRAISING UNIV 101 Freshman Seminar Curriculum Week 8 – Being a Tiger Now & Forever
SHARING OF THE FHSU EXPERIENCE: COMMUNITY RELATIONS Summer Orientation Programs Life in the City of Hays breakout sessions DHDC presence at Student & Family Resource Fair Extended Orientation Camp Downtown Hays sneak peak EO participants – C2C Team Leaders International Student Orientation Hays Area Chamber of Commerce partnership
SHARING OF THE FHSU EXPERIENCE: COMMUNITY RELATIONS Core2Campus Hays Convention & Visitors Bureau Downtown Hays Development Corporation FHSU Alumni Association FHSU Brand Implementation Team FHSU TGOF Committee Eagle Communications City of Hays Police Department City of Hays Fire Department FHSU Athletics FHSU Marching Tigers
SHARING OF THE FHSU EXPERIENCE: COMMUNITY RELATIONS Moving Forward Year FHSU – connections with off-campus resources & persistence to graduation (Graduate Assistant for Off-Campus Student Life) Tiger Impact Fall Welcome – Part-Time Job Fair (intentional engagement with off-campus employers) Tiger Impact Fall Welcome – Interfaith/Religious/Spiritual Connection event (intentional engagement with off-campus churches & religious entities)
COLLECTIVE BRAINSTORMING Alumni RelationsDevelopment & Fundraising Community RelationsOther
MOVING FORWARD What is 1 new strategy you will use to engage a university advancement partner in some form of an Orientation, Transition or Retention program on your campus? What is 1 enhancement you will make to an existing strategy to better engagement a university advancement partner in some form an Orientation, Transition or Retention program on your campus?
ENGAGING UNIVERSITY ADVANCEMENT PARTNERS IN YOUR OTR PROGRAM BRETT BRUNER DIRECTOR OF FIRST YEAR EXPERIENCE/PERSISTENCE & RETENTION FORT HAYS STATE UNIVERSITY