FMG/Simmons Memorial Day 2016 Amazon Kindle Giveaway May 19, 2016 Through June 6, 2016 May 19, 2016 Through June 6, 2016

Is there a national Simmons advertising campaign supporting this event? No. This event is exclusively for FMG member retailers that carry Simmons Beautyrest mattresses and foundations. This event is only for

Which Beautyrest products are included in the event? Consumers qualify for a premium bed bundle by purchasing one of the following Simmons Beautyrest mattress and foundation sets: Beautyrest Recharge Beautyrest Recharge World Class Beautyrest Recharge Hybrid Beautyrest Platinum Beautyrest Platinum Hybrid Beautyrest Black If you still have ComforPedic IQ or ComforPedic Memory Foam on you floor they are included, as well Note: Promotional Simmons products not included.

What Will The Customer Receive? Consumers who purchase one of the previously mentioned Simmons Beautyrest mattress and foundation sets will receive their choice of four options. 1)6’ Kindle Paperwhite 2)7’Kindle Fire 3)Kids Kindle Bundle : the latest Kindle without sponsored screensavers, kid-friendly cover and a 2-year warranty from SquareTrade 4)One Year Unlimited Monthly Membership (For those who already have a Kindle)

Point of Sale Flyer Each store will be sent flyers for this event which should be made available to sales associates and consumers. The flyer details the qualifying items that must be purchased in order for a customer to receive their choice in the Kindle package. The flyer clearly states the dates of the event. The event is for customers making a qualifying purchase between May 19, 2016 and June 6, Reminder: This offer is only available to FMG members. Other Simmons Beautyrest dealers in your trading area will not be making this offer. PAST PROMOTION

What has to happen for the customer to get the Kindle voucher? Here are the steps(continued): 1.Customer makes purchase. Store provides Customer a flyer explaining how to go about getting their choice of the Kindle package (see back of flyer, left). Stores will receive flyers to be given customers at time of sale. If, for any reason, flyers are not available, it is possible to go to the Current News page at (password required) or aspx (no password needed) to download and print a copy of the flyer which can be given to the customer. aspx Consumers may qualify for more than one gift by purchasing more than one complete mattress and foundation set. One gift per complete mattress and adjustable base set. There is no limit on the number of gift cards per customer. Back page of flyer- text for customers that have made a purchase. PAST PROMOTION

What has to happen for the customer to get the Kindle voucher? Here are the steps(continued): 2. Record of qualifying sale. At the conclusion of the event, each participating retailer must provide to FMG a listing of all Customers that have made a qualifying purchase during the event. This simple spreadsheet requires a modest amount of information--name, address, phone, retailer, branch, date and items purchased. How Do I Find The Dealer Worksheet? Go to (password required) Current News orhttp:// (no password required) to view and download the spreadsheet.

What has to happen for the customer to get the Kindle voucher? Here are the steps (continued): 3. Upon completion of sale (purchased items are delivered to the customer) store is to notify FMG using the Dealer Worksheet (see prior page) that the Customer should be sent a voucher. FMG will notify Capitol Marketing that the voucher is to be released to the Customer. Customer will not be sent voucher until the DELIVERY DATE has been completed. Past Promotion Voucher REQUEST must submitted by retailer to FMG/Capitol Marketing on or before November 30, 2016.

What has to happen for the customer to get the Kindle voucher? Here are the steps (continued): 4. Customer receives the voucher from Capitol Marketing. The voucher can be completed in writing and returned to Capitol Marketing by Mail OR On-line ( and entering the voucher certificate number. Customer redeems the voucher by following the instructions on the voucher certificate. SELECTGIFTWITHPURCHASE.COM

How is the event being supported? Vinyl 24 x 62.5" banner signs have been designed for all FMG stores. The banners are designed to accommodate grommets so that they can be used on X-stands, mounted to a wall, or hung from the ceiling. The graphic design files for banner signs are available at Higher resolution image may be obtained by contacting Each store will be responsible to have flyers available for customers that purchase a qualifying product between May 19, 2016 and June 6, Approximately 100 will be sent to each store location. A.pdf of the flyer is also available at and may be downloaded by stores as needed. Past Promotion Banner FMG POP KIT Vinyl Banner 100 Flyers

Suggested information for use in any advertising your store might produce. Customers will receive a voucher for a Kindle from Capitol Marketing/Meridian upon completion of the sale. The voucher is to be completed by the consumer either by mail or on-line. Gifts will be received through the mail. Offer valid for purchases made between May 19, 2016 and June 6, 2016 at participating dealers only. Only one choice from the Kindle package per voucher. Vouchers will only be mailed to the original purchaser. Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the choice from the Kindle package directly to the purchasing consumer in 3 to 6 weeks. In case of a return or cancellation, the value of the choice from Kindle package will be deducted from any refund. Vouchers are completely transferable, but may not be resold under any circumstances. Voucher REQUEST must submitted by retailer to FMG/Capitol Marketing on or before November 30, All taxes are the responsibility of the person receiving the redemption. Prior sales excluded. Customers will receive a voucher for a Kindle from Capitol Marketing/Meridian upon completion of the sale. The voucher is to be completed by the consumer either by mail or on-line. Gifts will be received through the mail. Offer valid for purchases made between May 19, 2016 and June 6, 2016 at participating dealers only. Only one choice from the Kindle package per voucher. Vouchers will only be mailed to the original purchaser. Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the choice from the Kindle package directly to the purchasing consumer in 3 to 6 weeks. In case of a return or cancellation, the value of the choice from Kindle package will be deducted from any refund. Vouchers are completely transferable, but may not be resold under any circumstances. Voucher REQUEST must submitted by retailer to FMG/Capitol Marketing on or before November 30, All taxes are the responsibility of the person receiving the redemption. Prior sales excluded.

Still have a question? The Memorial Day Kindle Giveaway promotion is intended to help your store get sales at little or no cost additional cost. Please consider that the Bed Bundle Giveaway is being provided at no charge. And marketing support materials will be provided at little or no cost. If you have a question regarding this event, please go to the Current News page at the FMG website or contact Bonnie Wallace or Michael Herschel IV