UNLEASHING THE POWER OF SOCIAL MEDIA IMAGINE SOCIAL WOW SOCIAL MEDIA MADE EASY BUILDING A SUCCESSFUL SOCIAL MEDIA STRATEGY FOR 2014

IMAGINE… A BETTER WAY TO DO SOCIAL MEDIA Know where to spend your time Stop wasting hours in your day Gain new connections by expanding your reach Establish your business as the go-to professional within your community Work a daily social media strategy that is both easy and effective. 2 IMAGINE SOCIAL WOW

WHO WE ARE REBEKAH RADICE Co-Founder, Imagine Wow and CEO, Rebekah Radice LLC. 17 years in the mortgage and real estate industry with a focus on marketing, both online and offline. JESSICA PETERSON Co-Founder, Imagine Wow and CEO, Customer WOW Project 3 IMAGINE SOCIAL WOW IMAGINE SOCIAL WOW

3. 3D MDELING WHY IT’S A MUST THE CHANGING LANDSCAPE OF SOCIAL MEDIA CONSUMERS ARE ONLINE 97% of consumers search for local businesses online Study, Relevanza 72% of adult internet users in the U.S. are now active on at least one social network.” MediaPost) 4 IMAGINE SOCIAL WOW CONSUMERS ARE SOCIAL

GETTING SOCIAL THE POWER BEHIND SOCIAL MEDIA AWARENESS Stay top-of-mind VISIBILITY Increase likeability CREDIBILITY Build influence and remain relevant in consumers’ consciousness. 5 IMAGINE SOCIAL WOW

TAKE CONTROL BUILD A BETTER SOCIAL MEDIA STRATEGY 6 1. STAY CONSISTENT Consistency breeds trust and trust builds relationships 2. STAY CURRENT Keep up-to-date on all market trends and technology 3. STAY RELEVENT Share topical information that keeps you in the forefront of the consumers mind

TWITTER Twitter is a social networking and micro blogging service that allows users to tweet their message in140 characters or less. GOOGLE PLUS Google Plus is the social network of search engine giant Google. It is an excellent place to establish relationships and create social relevance. YOUTUBE YouTube offers a cost-effective marketing platform for businesses. It is to date the cheapest form of advertising channel. LINKEDIN LinkedIn is your online resume and so much more. Improve your network and make connections vital to sustainability. THE TOP FIVE UNDERSTANDING YOUR OPTIONS 7 IMAGINE SOCIAL WOW

FACEBOOK THE SOCIAL MEDIA POWERHOUSE 8 IMAGINE SOCIAL WOW FACEBOOK With over 1 billion active users, Facebook is a global phenomenon that continues to grow exponentially since its launch.

1. DEFINE GOALS Determine the WHO, WHAT, WHERE and WHEN of your plan. 2. RESEARCH Research social networks and your audience. Know where they spend their time. 3. CONTENT What content do you have that can be repurposed for social media? 4. GET INVOLVED Get in the conversation! You can’t hide behind an avatar. You must engage! 5. GET FACE-TO-FACE Create deeper, more meaningful relationships. 6. TRACK & MEASURE Track, measure, analyze and adjust. Your top four ‘must- do’s’ of social strategy. BEGINING STAGES 6 KEY INGREDIENTS TO A SUCCESSFUL STRATEGY 9 IMAGINE SOCIAL WOW

DIVING IN KEY QUESTIONS TO ASK BEFORE YOU BEGIN 10 IMAGINE SOCIAL WOW WHO are you trying to reach? WHAT makes you unique? WHERE will you find your potential customers? WHEN will you post content? WHY are you using social media? HOW will you connect with the right customers?

1. TACTICAL APPROACH 2. MAIN OBJECTIVE 3. SHORT TO LONG TERM FOCUS 4. DESIRED RESULTS APPROACHOBJECTIVEFOCUSRESULTS STEP 1: LAUNCH APPROACH AND EXECUTION 11 IMAGINE SOCIAL WOW

DIFFERENTIATION STAND OUT FROM THE CROWD DEFINE YOUR USP CONTENT COMPLETE BIO’S GIVE IT AWAY CUSTOMIZEGRAPHICS LANDING PAGES 12 IMAGINE SOCIAL WOW

STEP 1: LEAD GENERATION STEP 2: LEAD QUALIFICATION STEP 3: LEAD CONVERSION STEP 4: LEAD MAINTENACE MARKETING FUNNEL CREATING YOUR CAPTURE SYSTEM 13 IMAGINE SOCIAL WOW

SPREAD YOUR MESSAGE How will you get the word out and manage your social media consistently: Third party tools: Hootsuite Sprout Social BufferApp MANAGE RELATIONSHIPS Stay connected, listen in on conversations and be proactive in your approach. STEP 2: MANAGEMENT CREATING CONSISTENCY 14 IMAGINE SOCIAL WOW

CONVERTING SALES TO LEADS: THE ROI OF SOCIAL MEDIA How to set up and maintain a winning social media strategy! LAUNCHMANAGEOPTIMIZE THE ROI OF SOCIAL TURNING SALES INTO LEADS 15 IMAGINE SOCIAL WOW

1. CROSS-PROMOTE 2. CLAIM YOUR VANITY URL’S 3. ADD YOUR SOCIAL NETWORKS TO YOUR WEBSITE AND BLOG 4. CREATE ADS 5. DESIGN A PERSONALIZED LOOK AND FEEL FACEBOOK YOUTUBE GOOGLE PLUS TWITTER LINKEDIN STEP 3: OPTIMIZATION HOW TO BEST LEVERAGE YOUR SOCIAL NETWORKS 16 IMAGINE SOCIAL WOW

BUILDING BUZZ GETTING THE WORD OUT 17 IMAGINE SOCIAL WOW 1. SHARE 2. ENGAGE 3. PROMOTE

REASSESS AND ADJUST STAY CONSISTENT CULTIVATE RELATIONSHIPS BUILD RELATIONSHIPS GIVE, GIVE AND GIVE SOME MORE KNOW YOUR MARKET 6 GOLDEN RULES BUILD AWARENESS AND LOYALTY 18

DEFINE YOUR GOALS Determine specific social media objectives and goals. RESEARCH Know where your clients spend their time and how they consume content on social media. GOALS RESEARCH ENGAGE YOUR HOMEWORK CREATING A SOCIAL MEDIA STRATEGY 19 ENGAGE Join the conversation and begin forging relationships. IMAGINE SOCIAL WOW

YOUR CHECKLIST READY TO CAPITALIZE ON THE POWER OF FACEBOOK? DOWNLOAD OUR FREE FACEBOOK MARKETING CHECKLIST! ook

LET’S CONNECT! 21 CONNECT WITH REBEKAH: FACEBOOK: REBEKAH.RADICE CONNECT WITH JESSICA: FACEBOOK: JESSICACUSTOMERWOWPROJECT