Physiotherapy Clinic. Introduction Team Leader: Penelope Baxter Researchers: Sashika Ranathunge Miranda Jones Purpose: To introduce fellow students and.

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Presentation transcript:

Physiotherapy Clinic

Introduction Team Leader: Penelope Baxter Researchers: Sashika Ranathunge Miranda Jones Purpose: To introduce fellow students and prospective investors to our business idea Agenda: Marketing plans for a physiotherapy clinic to be presented alternating between the 3 group members.

Overview Business Mission: to provide advanced assessment and treatment techniques to help relieve and prevent muscle pain We use an individual approach to provide client- centered care that promotes a healthy and pain-free lifestyle. Business Mission: to provide advanced assessment and treatment techniques to help relieve and prevent muscle pain We use an individual approach to provide client- centered care that promotes a healthy and pain-free lifestyle. SMART Objectives: SMART Objectives: Physiotherapy Clinic: Patients book appointments and arrive for treatments a the clinic. The clinic will have receptionists, physio aides and registered physiotherapists

In a Consumer Market Segments: Geographic: Market Size/Density Demographic: Age. Income, Family/Life Cycle Psychographic: Personality, Motive, Lifestyle, Geodemographic - neighbourhoods Benefit – types of benefits Usage Rate – heavy users, first time users Target Market Strategy: Multisegment strategy Buying Processes: Need recognition, Information Search, Alternatives Evaluation, Purchase, Post Purchase Behaviour

In a Business Market Company characteristics segmentation: Company characteristics segmentation: Type of company: Partnership, with three partners. Type of company: Partnership, with three partners. Geographic location: Downtown Ottawa, ON. Geographic location: Downtown Ottawa, ON. Company size: Small and medium company. Satisfiecers or Optimizers: Primarily satisfiers: Since there are many physio clinics around, we would like the companies that use us to be the first to contact us and settle immediately without looking around.

Competitive Advantage

Marketing Environment In today’s very competitive environment, its important to know what external factors would effect our business. In today’s very competitive environment, its important to know what external factors would effect our business. Competitors Competitors Regulatory Regulatory Physiotherapy act, Ontario - adhere by the act Economic: Economic: Income, expenditure and resources available. Ottawa has two major economy sectors; federal government and high technology. Both sectors account for 37% of Ottawa’s gross domestic product. The median family income in Ottawa – Gatineau in 2011 was 97,010.00; which was the highest in Canada. Social: Growth rate (mainly new immigrants growth in Ottawa), baby boomers. The new immigrants to Ottawa are a main factor we should consider. Technology: The main technologies: ultrasound machines, stimulator machines, and exercise bands.

Product Decisions

Pricing Decisions Pricing Objective: profit-oriented objective. Our primary profit-oriented objective would be satisfactory profits and at a later date in our business life, profit maximization. Pricing Objective: profit-oriented objective. Our primary profit-oriented objective would be satisfactory profits and at a later date in our business life, profit maximization. Impact of Price Determinants: Competition, Distribution Strategy, Internet Impact, Product Life Cycle Impact of Price Determinants: Competition, Distribution Strategy, Internet Impact, Product Life Cycle

Promotion Decisions Advertising:Television, Internet, Magazines A quick way to attract target market’s attention. Advertising:Television, Internet, Magazines A quick way to attract target market’s attention. Television: TV commercials on sports channels and CBC. Internet: Facebook, Twitter, MySpace, Foursquare, Internet promotions Magazines : Commercials on the running room magazine to reach the selective target market of runners. Public relations: News release for the local news papers such as Ottawa Citizen, volunteering for the Ottawa’s Physio race 2014, as a team and becoming a sponsor for 2015 event. Sales promotion: - Discounts - Coupons

Distribution Decisions

Conclusion