THE NAME HARIBO HANS RIEGEL BONN Company that produces candy

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Presentation transcript:

THE NAME HARIBO HANS RIEGEL BONN Company that produces candy Founded in Germany, in Bonn By Hans Riegel In 1920 The Belgian office is in Kontich HANS RIEGEL BONN HARIBO

Hans Riegel died in 1945 (51 years old) After his wife, his sons led the company Hans Junior and Paul are the sons Paul was the head of the technical activities Hans Junior took the commercial leadership HARIBO in more than 100 countries Paul died in 2009 (82 years old) Hans Junior died in 2013 (90 years old)

THE TARGET AUDIENCE Mostly children Older people are less tempted to buy it The children like the colors, the shapes, … A bear is the logo of HARIBO Families with children is the target audience of HARIBO

BRAND IMAGE Well-known candy brand The biggest in Belgium A totally reputation of almost 90% It exists nearly 94 years Kids love it and many people grown up with it

THE POSITIONING Most popular candy brand Defeated his rivals Fruit-tella and Mentos Won the title of “The most popular brand of candy in Belgium” Three times (2004, 2006 and 2009) Totally name of a known of almost 90% The bags are easy to carry and eat Sweets in different tastes, smells, colors and shapes

THE PACKAGING Quality sweets Attractive (colours and tastes) Packaging is made fun Encourages people to buy it It renews itself It’s fun for kids and good for sales

THE SLOGAN “Kids and grown ups love it so, the happy world of HARIBO”

Have fun with HARIBO!!