Triin Pärn Stockholm, Sweden 26 October 2012 Communication plan for the Alcohol and Drug Prevention among Youth - situation analysis for evidence based policies project

Requirement from grant contract (Article 6.1.) Approval from European Commission Goal is to specify communication objectives, target groups, tools, activities, indicators, resources Facilitate general communication and engagement among ADPY project network WP 2 is the basis for the communication plan Introduction

Increase thevisibility awareness process outcome/ accomplishments impact of ADPY project Inform about EU role support cooperation in ADPY project Objectives

Public health specialists Practitioners Policy-makers Social pedagogues School nurses Public health practitioners and policy-makers within the whole Northern Dimension area Target groups

Internal activities (within NDPHS) Meetings: EG on Primary Health and Prison Health Systems (2 meetings: 7th and 13th month, tbc.) EG on Alcohol and Substance Abuse (2 meetings: 7th and 13th month, tbc.) TG on Alcohol and Drug Prevention among Youth (3 meetings: 1st, 7th and 13th month, tbc.) Committee of Senior Representatives (CSR) (2 meetings: 7th and 13th month, tbc.) Partnership Annual Conference (PAC) (1st month) Activities and communication tools (1)

External activities On-going process starting from the 4th month Main activities include: updating websites publishing e-news/ e-newsletters developing a press-release tailoring and disseminating manuals Activities and communication tools (2)

ToolIndicator Websites List of websites E-newsletters/ newslettersNumber of e-newsletters/ newsletters published E-newsNumber of e-news published Database Publication date, when ADPY project was published in database Press-releaseNumber of press-releases Events List of events Number of participants in these events Manuals Number of manuals List of and number of institutions and/or individuals receiving the manuals Indicators

Human resources NDPHS Secretariat - primary role in managing the communication activities Project Partners - responsible for the visibility of the project in their communities and organizations Financial resources Total estimated budget: 23,710 Euro (6.3% of the total budget) Resources

Identify local communication channels (websites, media etc.) in your community Use these identified channels to disseminate information about ADPY project Inform the ADPY project leadership about the communication activities that you carry out in your community (to be included in technical/ narrative reports) When reporting about communication activities, use indicators described above Specify that ADPY project received EU funding in any communication activity that you conduct (follow the Grant Contract requirements!) Take-home message

EU logos are available at: Communication and Visibility Manual for EU External Actions: _and_visibility_manual_en.pdf _and_visibility_manual_en.pdf Practical information

Thank you for your attention!