Engaging Community & Donors to Support Youth All In for Youth, United Way Calgary & Area United Way Worldwide, Community Leaders Conference May 2016

Emerging Trends in Calgary 2010 Complex social issues Competition for philanthropic dollars High donor expectations Changing campaign focus for corporations Resulted in: NEED to unite the community around an issue of HIGH concern

Choosing the Right Issue Based on research, reviews and community consultation: Kids, Poverty, Strong Communities Needed to resonate with a broad audience Needed to be a compelling issue Drew on our knowledge of Product Development Reduction of Calgary’s High School drop-out rate

The Issue 26.4% of Calgary’s grade 12 students were not completing high school on time 3000 students per year… Those who do not graduate:  Earn less  Are more likely to be unemployed;  More likely to access social services throughout their lives.

The Issue Estimated annual cost to society for individuals without a high school diploma = $15,850 Forecast showed 65% of new jobs require post secondary education Only 6% of jobs open to people with less than a high school diploma In the next decade, this investment will save society $118 million

The Bold Goals By June 2017, we will:

One Goal Surpassed! 5,000 +

The Action Model All In for Youth is providing innovative solutions that:

Choosing the Right Partners Choosing the RIGHT partners Two Major Urban School Boards Community Agencies Government Partners System Partners Founding Corporate Partners Philanthropists Partners’ Advisory Committee

All In for Youth Programs/Partners

Role of United Way of Calgary & Area Originator/Convener A challenge from our Board to create a new business model that would: 1. Have high impact on a social issue 2. Engage more Calgarians Funder UWCA committed to fund the initiative through 2017 Backbone Organization Dedicated staff to plan, manage and support

Context & Scale Calgary’s Population:1.2 million Schools: 325 Students:165,000 High Schools: 27 Students: 28,350 All In for Youth Schools: 20 Students Engaged to date: 6633

Call Back Strategy Where it all started… “Would you like to come back to school?” “What would it take?” “What barriers are in your way?”

All In for Youth Programs/Partners Success Coaches – in school, full time Boys & Girls Clubs of Calgary 1:1 Mentoring & Coaching Big Brothers Big Sisters of Calgary & Area Calgary Youth Justice Society Career Talks and Career Connectors City of Calgary Youth Employment Centre

Success Coaches Video

All In for Youth Programs/Partners Free after school Math Tutoring YMCA of Calgary Barrier Removal Funds Individual donor Introduction to Cook Apprenticeship course SAIT Polytechnic Accelerated high school completion Bow Valley College

Tutoring Video

Resourcing the Initiative Goal: raise $10 million over 5 years Result: $10.1 raised by end of Founding Corporate partners Individual Donors, Foundations Corporate Gifts All money raised OUTSIDE Capital Campaign

Resourcing the Initiative Opportunity to: Increase donor choice and line of sight Maximize relationships and engagement Develop investment products Build Major Donor Growth strategy  Matching grant challenge  Directed project funding

Adapting Internal Structures Cross Functional CORE Team Internal stewardship group comprised of team members from each department Volunteer Engagement Team Coordinating corporate volunteer opportunities in partnership with agencies Cross-Functional Evaluation Team Developmental evaluation Prototype and Program Reviews

“To Infinity and Beyond!” Breadth of Partnerships Joint solutions for sustainability post 2017 Promising results Influencing policy, practice and systems change Staying nimble...